Senior Content Marketing Manager

📋 Description

• • CoLab Software Inc. is at the forefront of revolutionizing mechanical engineering, empowering leading global companies like Ford, Johnson Controls, and Bombardier to accelerate the delivery of groundbreaking products. Our innovative AI and collaboration software are designed to streamline design iterations, enabling engineering teams to make critical decisions faster and more effectively. Engineers rely on CoLab to visualize and compare designs, foster collaboration, track feedback, and leverage AI-driven insights derived from their organization's collective technical knowledge.
• • As the Senior Content Marketing Manager, you will play a pivotal role in executing and optimizing a select portfolio of high-quality, recurring content series. These series are strategically designed to resonate with engineering leaders and technical decision-makers, establishing CoLab as a thought leader in the industry. Your primary responsibility will be to translate clear strategic directives into consistently produced, engaging, and impactful content installments that our target audience eagerly anticipates.
• • This role demands a product-centric approach to content creation. You will be responsible for ensuring each content series is not only differentiated with a compelling hook but also supported by intelligent distribution strategies and rigorously tracked performance metrics for continuous iteration and improvement. Your success will be measured by the meaningful engagement and impact these content series generate.
• • You will collaborate closely with cross-functional teams, including Product Marketing, Demand Generation, Design, and external partners, to guarantee the timely delivery of each content piece and to maximize its reach and effectiveness. This collaborative environment ensures that content is integrated seamlessly into broader marketing initiatives.
• • We are seeking an individual who is driven to own and build something significant – not just ad-hoc blog posts or peripheral content, but flagship series that actively shape and elevate the CoLab brand. If you are inspired by the success of content initiatives like Gong Labs or Carta's Data Desk and aspire to lead similar impactful projects, this role is an exceptional opportunity.
• • You possess a deep understanding that exceptional content series are the result of meticulous planning and execution, requiring clear positioning, genuine subject matter expertise, consistent production quality, strategic distribution, and a commitment to ongoing refinement. You are motivated by the prospect of building a brand through impactful, recurring content.
• • This position is ideal for someone who has felt constrained by environments where content marketing is reactive, lacks adequate resources, or is disconnected from overarching business strategy. At CoLab, you will be empowered to lead recurring series with strong company backing, access to credible subject matter experts, and dedicated support from Product Marketing, Demand Generation, and Design teams. Our focus extends beyond mere publication to encompass the entire audience lifecycle, ensuring content contributes to long-term engagement and business objectives.
• • The core of this role is not about formulating strategy from the ground up, but rather about taking a well-defined strategic vision and transforming it into a tangible, compounding asset for the company. If your ambition is to be the architect of the definitive content series for a rapidly growing SaaS brand in the engineering space, this is the career-defining opportunity you have been seeking.
• • Key responsibilities include owning the complete lifecycle of two distinct recurring content series, from conception to performance analysis. You will expertly shape conversations with subject matter experts into compelling, well-positioned, and unique content pieces that capture attention and provide value.
• • You will meticulously manage production timelines, coordinating efforts across internal teams and external collaborators to ensure seamless execution. Maintaining strict alignment with CoLab's core messaging and product positioning will be paramount throughout the content creation process.
• • Developing and implementing repeatable, effective distribution plans across key channels such as LinkedIn, email newsletters, and owned digital properties will be a critical function. Furthermore, you will be responsible for diligently tracking content performance, analyzing key metrics, and providing data-driven recommendations for optimizing content formats, positioning, and distribution strategies.
• • A significant aspect of the role involves establishing and refining scalable processes for both content production and promotion, ensuring efficiency and consistency as the content program grows. This includes building frameworks that support the creation and dissemination of high-quality content on a regular basis, contributing to the overall marketing objectives of CoLab Software Inc.