Senior Content Marketing Manager

Leap Technologies, Inc.

Job Overview

Location

US (Remote)

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end content strategy across blog, white papers, thought leadership, LinkedIn, social calendar, ABM, website, and lifecycle email for two audiences: employer benefits leaders/TPAs and specialty medicine patients.
• Build and manage an editorial calendar aligned with GTM priorities, product launches, and key moments for buyers and members.
• Define and steward Leap’s brand voice across all channels, ensuring consistent warmth and clinical credibility in materials ranging from CFO white papers to patient SMS.
• Produce flagship long-form assets including white papers, original research, benchmark reports, and in-depth blog series that establish Leap’s authority in specialty infusion and employer pharmacy benefits.
• Frame industry narratives and language around specialty infusion so Leap’s terminology becomes the standard referenced by benefits leaders, consultants, and industry publications.
• Develop and publish annual proprietary research and benchmark reports that become industry references cited by employers, TPAs, and analysts.
• Lead organic search and Generative Engine Optimization (GEO) strategy to build topical authority around specialty infusion, self-funded plan design, and employer pharmacy benefits, ensuring Leap ranks in traditional search and is cited by LLMs like ChatGPT, Gemini, and Claude.
• Own the social content calendar across LinkedIn, partner co-marketing posts, and industry conference content.
• Write direct response copy for sales letters, lead-gen landing pages, paid ads, demo request flows, and downloadable asset promotions with clear CTAs.
• Ensure consistency between B2B and B2C messaging so member-facing content reinforces employer-facing value propositions.
• Run structured A/B tests on subject lines, hooks, CTAs, creative variants, and landing pages, translating results into repeatable creative frameworks and briefing templates.
• Document hypotheses, test results, and learnings to institutionalize knowledge and prevent redundant testing.
• Define KPIs for content performance including organic traffic, LLM citation share, pipeline influence, member campaign conversion rates, and content-influenced revenue.
• Build and maintain a reporting framework that connects content output directly to business outcomes like revenue and pipeline.
• Refresh and optimize existing content based on performance data, not just publish-and-forget.
• Use AI tools (Claude, ChatGPT, AirOps, Clearscope) to accelerate research and production while preserving originality, quality, and editorial voice.
• Develop prompt frameworks, briefing systems, and quality control processes to enable a lean team to produce high-volume, high-quality content at scale.
• Stay current on evolving trends in GEO, LLM citation behavior, and AI-assisted content workflows.
• Translate complex clinical and pharmacy concepts into clear, accessible language for non-clinical audiences while maintaining awareness of HIPAA and PHI compliance.
• Demonstrate startup mentality: roll up sleeves, ship work, and operate as a player, not just a coach.
• Author original research or benchmark reports as a preferred qualification.

🎯 Requirements

• 6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech (digital health, benefits, payer, provider, care delivery, or pharmacy-adjacent)
• Exceptional writing portfolio demonstrating breadth: long-form authority work (white papers, thought leadership, research reports), short-form campaign copy (email, paid social, direct mail, SMS), direct response copy (sales letters, landing pages, lead-gen assets), and website copy (product pages, hero sections, conversion-focused web)
• Proven track record building content programs that drove measurable outcomes: organic traffic growth, pipeline influence, member engagement, or revenue
• Deep understanding of B2B2C marketing — both B2B buyer journeys (benefits leaders, TPAs, consultants, HR, CFOs) and consumer activation patterns (member outreach, healthcare consumer trust-building, specialty infusion patient journeys)
• Hands-on expertise in SEO, GEO/LLM optimization, content distribution, and editorial workflow
• Comfort translating clinical and pharmacy concepts into clear language for non-clinical audiences with awareness of HIPAA and PHI guardrails

🏖️ Benefits

• Base salary range: $105,000 – $150,000 per year, depending on qualifications, experience, and location
• Eligibility for equity
• Comprehensive medical, dental, and vision coverage
• Access to 401(k) retirement plan
• Flexible remote work across the US

Skills & Technologies

Senior

Remote

$105k-150k

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Leap Technologies, Inc.

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About Leap Technologies, Inc.

Leap is a technology company focused on revolutionizing the retail experience through its innovative platform. They enable brands to launch and manage their own direct-to-consumer (DTC) physical retail stores seamlessly. Leap's solution provides the infrastructure, technology, and operational support needed to create engaging in-person shopping environments. This allows brands to connect with customers offline, build brand loyalty, and drive sales without the traditional complexities of brick-and-mortar retail. Their approach bridges the gap between online and offline commerce, offering a flexible and scalable model for brands looking to expand their physical presence.

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