Senior Content Strategist

📋 Description

• • Vibe is at the forefront of revolutionizing the advertising industry, empowering brands to forge deeper, more meaningful connections with their audiences through a blend of human insight, data-driven precision, and measurable outcomes. Our innovative platform seamlessly integrates creativity, cutting-edge technology, and automation to craft ad experiences that are not only relevant and efficient but also profoundly impactful across all screens, with a significant focus on Connected TV (CTV).
• • We are experiencing a period of rapid expansion, with an ambitious target to achieve 2.5x revenue growth by 2026. Content is unequivocally central to this mission. The narratives we craft, the user experiences we design, and the tangible value we communicate will be instrumental in establishing Vibe as the undisputed category leader in CTV innovation among brands, agencies, and industry partners.
• • As a small, high-performing team, we operate with a core set of values: clarity, speed, and exceptional execution. We embrace a fast-paced environment, engage in relentless experimentation, and take immense pride in producing content that transcends mere information delivery to actively drive conversions and business results.
• • Your mission as a Senior Content Strategist is to be a pivotal force in accelerating Vibe's growth trajectory. This role demands a profound understanding of Search Engine Optimization (SEO), AI Answer Engine Optimization (AEO), and the intricate adtech landscape. You will be entrusted with the leadership of content strategy across Vibe.co and our proprietary channels, with the primary objective of creating and optimizing assets that attract qualified traffic, generate high-quality leads, and firmly position Vibe.co as the preeminent authority in CTV and digital advertising innovation.
• • You will be responsible for the end-to-end creation and publication of high-impact content. This includes, but is not limited to, crafting compelling SEO-optimized landing pages, insightful blog posts, comprehensive guides, and engaging Reddit threads designed to significantly drive traffic and adoption of Vibe's solutions.
• • A key aspect of your role will involve the conceptualization, creation, and rigorous testing of gated assets. These will encompass valuable resources such as in-depth reports, practical templates, and authoritative whitepapers, all meticulously designed to capture qualified leads and nurture prospect engagement throughout the sales funnel.
• • You will spearhead the development of research papers, collaborating closely with esteemed industry analysts from firms like Forrester and Gartner. The goal is to secure Vibe's inclusion and prominent positioning on top product analytics lists, further solidifying our credibility and market presence.
• • In an era where content creation has become democratized and potentially diluted by the proliferation of Large Language Models (LLMs), your mandate is to cut through the noise. You will be tasked with producing content that is not only informative but also distinctive, resonating with our target audience and standing out from the mass of generic output.
• • You will be the guardian of Vibe's brand voice and tone across all owned web properties. Ensuring unwavering consistency, clarity, and alignment with our brand identity will be paramount to building a cohesive and recognizable brand presence.
• • Collaboration is key. You will forge strong partnerships with our growth and product teams to proactively identify emerging opportunities and meticulously measure the impact of our content initiatives.
• • Developing sophisticated messaging hierarchies is crucial. You will translate complex concepts related to CTV into clear, concise, and audience-specific language, tailoring communications for diverse stakeholders including CEOs, CFOs, and performance marketers, whether they represent B2C clients, B2B organizations, or marketing agencies.
• • Data will be your compass. You will continuously track content performance using robust analytics, feeding these insights back into strategic planning and tactical execution to ensure ongoing optimization and effectiveness.
• • Your ability to move with speed is essential. You will be expected to develop, test, and scale content initiatives that demonstrate measurable, impactful results in alignment with our aggressive growth targets.
• • You will be instrumental in building a robust lead-generation engine through content, from foundational top-of-funnel educational materials to persuasive bottom-of-funnel conversion assets.
• • A systems-thinking approach will enable you to design and implement a scalable content operation capable of supporting the company's rapid growth trajectory.
• • Success within your first six months will be defined by your ability to establish a clear, data-backed content strategy aligned with overarching growth and sales objectives, deliver a suite of high-performing, LLM-optimized content assets that achieve top rankings and drive conversions, design a repeatable system for creating and deploying effective gated content and lead magnets, significantly enhance Vibe's organic visibility within core adtech and CTV search categories, and solidify Vibe's tone of voice as both authoritative and approachable within the industry.