Senior Content Strategist, GTM

📋 Description

• • As a Senior Content Strategist, Go-To-Market (GTM) at Rasa Technologies Inc., you will play a pivotal role in shaping and executing our content marketing strategy to drive awareness, engagement, and lead generation for our cutting-edge AI conversational platform.
• • This is a strategic and hands-on position where you will be instrumental in building our content marketing function, reporting directly to the Senior Director of Marketing. You will be empowered to define our narrative, reinforce our market perception, and create compelling content that resonates with business leaders and technical decision-makers.
• • Your primary responsibility will be to develop and implement a comprehensive content strategy that effectively communicates Rasa's value proposition, highlights our innovative AI solutions, and supports our overall business objectives.
• • You will be a key player in translating complex, technical subject matter into clear, credible, and actionable language that appeals to our target audiences, including enterprise clients and practitioners.
• • A significant aspect of this role involves leveraging AI to enhance content production efficiency across various formats, ensuring that quality and impact are maintained or even elevated.
• • You will own content campaigns from inception to completion, not only creating high-quality assets but also strategically planning their distribution and repurposing across multiple channels to maximize reach and impact.
• • This role requires a proactive and creative individual who can identify compelling stories, sharpen arguments, and deliver impactful messages in a competitive market.
• • You will collaborate closely with customers to capture and articulate their AI transformation journeys, transforming these narratives into powerful case studies and testimonials.
• • Working hand-in-hand with sales and customer success teams, you will gain deep insights into buyer needs and market trends, feeding this intelligence back into the content strategy to ensure its continued relevance and effectiveness.
• • You will be a central figure in orchestrating content for key market moments, including product launches, industry events, major announcements, and company milestones, ensuring alignment with our growth marketing initiatives.
• • The role encourages innovation in content formats, moving beyond traditional blog posts to explore and implement short-form video, interactive tools, templates, and other engaging assets that tell Rasa's story in dynamic ways.
• • A crucial part of your contribution will be the analysis of content performance metrics, using data to inform prioritization of the content roadmap and demonstrate the impact of content on brand building, traffic generation, and lead conversion.
• • You will be expected to build and manage content systems, processes, and workflows that enable efficient and scalable content production and distribution.
• • This position offers a unique opportunity to influence the future of Rasa's brand narrative and establish thought leadership in the rapidly evolving field of conversational AI.
• • You will foster strong collaborative relationships with cross-functional teams, including product, engineering, sales, and marketing, to ensure a unified and compelling brand message across all touchpoints.
• • The ideal candidate will possess a strong understanding of how narrative and content translate into tangible customer conversations and measurable business outcomes.
• • You will be comfortable operating in a fast-paced, dynamic startup environment, demonstrating the ability to build strategic frameworks and operational processes from the ground up.
• • This role is 100% remote and based within the USA, offering flexibility and the opportunity to contribute to a global, remote-first company.
• • You will be empowered to experiment with new approaches to content creation and distribution, pushing the boundaries of what's possible in AI-driven marketing.
• • Your work will directly contribute to Rasa's mission of transforming how people interact with organizations through AI, making complex technology accessible and valuable to businesses worldwide.
• • You will be a key advocate for the power of conversation in building relationships and driving business success, both internally and externally.