Senior Conversion & Product Analyst (all genders)

📋 Description

• • As a Senior Conversion & Product Analyst at Glow25 GmbH, you will be an integral part of our central Data team, tasked with unraveling the intricate ways users engage with our digital platforms. Your primary objective will be to empower Product Managers and the Marketing team by generating profound insights, meticulously managing our conversion tracking infrastructure, and fostering a data-driven decision-making environment.
• • This role demands a synergistic blend of sharp analytical acumen and robust technical proficiency. You will navigate the entire data lifecycle, from the foundational setup of tracking mechanisms to the delivery of impactful insights, playing a pivotal role in defining how we measure, understand, and ultimately enhance the customer journey across all touchpoints.
• • You will act as a key strategic partner to Product Managers and Marketing stakeholders. This involves collaborating closely to define critical success metrics, rigorously evaluating the performance of A/B tests and other experiments, and translating complex data into clear, actionable insights that drive product innovation and marketing effectiveness.
• • A core responsibility will be the design, implementation, and ongoing maintenance of a sophisticated conversion funnel. This funnel will be designed to seamlessly connect user behavior across diverse platforms and marketing channels, providing a holistic view of the customer path to conversion.
• • You will provide critical analytical support to the Marketing team, focusing on understanding campaign performance, assessing the quality of user acquisition efforts, and evaluating the effectiveness of various marketing channels. This will involve deep dives into campaign data to identify optimization opportunities and measure ROI.
• • Contribute significantly to the design and implementation of event tracking strategies. This includes a focus on server-side tracking to ensure the collection of reliable, accurate, and privacy-compliant data, adhering to all relevant regulations.
• • Leverage your expertise in SQL and dbt to develop and maintain clean, well-structured, and easily accessible datasets. These datasets will serve as the foundation for dashboards, ad-hoc analyses, and broader data initiatives across the company.
• • Proactively identify emerging trends, understand nuanced user behaviors, and uncover opportunities for significant product or marketing improvements. This proactive approach means you will not wait to be asked but will actively seek out areas for optimization and growth.
• • Champion a culture of data accessibility and self-service analytics. This will involve creating comprehensive documentation, developing user-friendly training materials, and building intuitive self-service data models within tools like Lightdash, empowering other teams to leverage data independently.
• • You will be instrumental in shaping the future of data analytics at Glow25, contributing to the strategic direction of our data infrastructure and analytical capabilities.
• • This role offers a unique opportunity to influence product development and marketing strategies through data-informed recommendations, directly impacting the growth and success of a fast-paced beauty and pro-aging company.
• • You will work in a collaborative environment, bridging the gap between technical data implementation and business stakeholder needs, ensuring that data is not just collected but is actively used to drive tangible business outcomes.
• • The position requires a strong understanding of user journeys, customer segmentation, and the ability to translate business questions into data-driven investigations.
• • You will be expected to stay abreast of the latest trends and best practices in product analytics, conversion rate optimization, and data instrumentation to ensure Glow25 remains at the forefront of its industry.
• • Your insights will directly inform strategic decisions, product roadmaps, and marketing campaign optimizations, making this a highly impactful and visible role within the organization.