Job Overview
Location
Canada (Remote)
Job Type
Full-time
Category
HR & Recruiting
Date Posted
July 21, 2026
Full Job Description
đź“‹ Description
- • As our Copywriter, you’ll shape and scale our brand voice by turning complex clinical concepts into clear, compelling, and supportive messaging that drives action.
- • We’re looking for a versatile writer who can move between performance marketing, brand storytelling, and patient education, blending conversion-focused copy with an empathetic tone.
- • You’ll work cross-functionally with product, operations, and patient services to ensure all messaging is clear, human, and aligned. From ad hooks to educational content, you’ll translate strategy into execution across the full funnel.
- • Growth & Direct Response
- • Write high-converting copy for paid channels (Meta, Google, video)
- • Create landing pages and product detail pages
- • Manage lifecycle marketing (email and SMS across acquisition, onboarding, retention)
- • Partner with growth and creative teams to test and optimize messaging
- • Brand & Product
- • Develop website and product copy that clearly communicates value
- • Support product launches with messaging and campaign assets
- • Write scripts for video, social, and influencer content
- • Maintain a consistent, empathetic brand voice
- • Patient Experience & Education
- • Simplify complex or clinical concepts into clear, engaging content
- • Create patient-facing materials (onboarding, in-app, educational)
- • Improve customer support and CX communications
- • Content & Thought Leadership
- • Develop educational content (guides, checklists) that builds trust
- • Contribute to blog and content initiatives
- • Collaborate with clinical and product teams for accuracy
- • Execution & Collaboration
- • Own copy from brief to delivery across multiple projects
- • Work cross-functionally to move initiatives forward
- • Manage priorities in a fast-paced environment
- • Monitor market trends to keep messaging relevant
🎯 Requirements
- • 4+ years in copywriting (marketing/direct response)
- • Proven ability across ads, landing pages, email, and SMS
- • Experience with lifecycle and retention marketing
- • Strong portfolio simplifying complex topics with emotional clarity
- • Excellent written English and attention to tone and detail
- • Experience using AI tools with strong editorial judgment
- • Strong collaboration and organization skills
- • Ability to work independently with minimal direction
🏖️ Benefits
- • Flexible hours with meetings taking place in EST
- • Work wherever you choose
- • Fun and casual work environment
- • Employee engagement activities and virtual gatherings
- • We are a diverse, global team!
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Willow Health, Inc.
Willow Health is a digital health company focused on improving maternal and infant care. They offer a connected care platform that supports expecting and new parents throughout their journey. The platform provides personalized support, evidence-based education, and tools for monitoring health and well-being. Willow Health aims to reduce preventable complications, improve birth outcomes, and enhance the overall experience of parenthood. Their solutions are designed to integrate with existing healthcare systems, enabling seamless communication between patients and providers and fostering a more proactive approach to maternal and infant health management. They strive to empower families with the information and support they need for a healthier start.
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