Senior Copywriter

📋 Description

• • Kraken is at the forefront of revolutionizing the financial landscape, driven by a mission to accelerate the global adoption of cryptocurrency and empower individuals with financial freedom and inclusion. As a fully remote company with a global presence, we are a diverse team of industry pioneers united by a shared passion for crypto and blockchain technology. We are seeking a highly skilled Senior Copywriter to join our dynamic team and play a pivotal role in shaping the voice and user experience of our retail app. This is an exceptional opportunity to contribute to a mission-driven organization that values innovation, security, and world-class client support.
• • In this critical role, you will be responsible for crafting sharp, high-performing copy tailored specifically for our retail app users. Your expertise will be essential in distilling complex financial and crypto concepts into clear, concise, and compelling language. You will be tasked with educating, engaging, and driving action among our user base, blending surgical precision with bold, creative energy. The ideal candidate will deliver messaging that is both authoritative and irresistibly human, resonating with everyday investors navigating the fast-evolving world of digital assets.
• • Your core responsibilities will include developing high-impact copy across a wide range of user touchpoints within the retail app. This encompasses creating engaging content for app features, optimizing onboarding flows to ensure a seamless user journey, crafting effective in-app messages, and developing persuasive copy for product launches. You will also be instrumental in designing compelling email campaigns, attention-grabbing push notifications, shareable social content, and strategic lifecycle marketing initiatives. A key aspect of this role is the ability to simplify intricate topics such as trading mechanics, staking, security protocols, decentralized finance (DeFi) integrations, and regulatory updates into intuitive, persuasive copy, all while maintaining absolute accuracy and adherence to brand guidelines.
• • Collaboration will be central to your success. You will partner closely with cross-functional teams including Product, Design, Growth, and Marketing. Together, you will create user-centric copy that is not only informative but also drives measurable improvements in engagement, retention, and conversion rates within the retail app environment. Your insights and creative contributions will directly impact user acquisition and long-term customer loyalty.
• • A data-driven approach is paramount. You will actively iterate on performance-driven copy through rigorous A/B testing, in-depth data analysis, and continuous optimization of headlines, calls-to-action (CTAs), microcopy, and longer-form content. Your ability to translate data insights into actionable copy improvements will be crucial for delivering tangible business results and enhancing the user experience.
• • Innovation in content creation is highly encouraged. You will leverage cutting-edge AI tools and play a key role in building scalable systems, including prompt frameworks, templates, and workflows. These systems will empower our diverse, distributed teams to self-serve high-quality copy, ensuring brand consistency and maintaining our unique voice across all communications. This proactive approach to content scalability will be a significant differentiator.
• • Upholding Kraken’s distinct brand voice is a non-negotiable aspect of this role. You will embody our brand attributes: trustworthy, innovative, approachable, and authoritative. Your messaging will consistently be jargon-free, concise, and expertly tailored to resonate with our retail audience, making complex crypto concepts accessible to everyone. You will also contribute significantly to storytelling efforts that firmly position Kraken as the premier platform for retail users seeking to build their financial future across our comprehensive suite of retail products.
• • This role offers the chance to be at the heart of the crypto revolution, shaping how millions of users interact with and understand digital assets. You will be instrumental in making crypto accessible and empowering for everyone, contributing directly to Kraken’s overarching mission. If you are a seasoned copywriter with a passion for crypto and a talent for simplifying complexity, we invite you to join our world-class team and help us build the future of finance.