Senior Copywriter

📋 Description

• • As a Senior Copywriter at DTN, LLC, you will be instrumental in shaping the narrative of a global data and technology company that empowers critical industries like agriculture, energy, and weather intelligence. Your primary responsibility will be to craft clear, compelling, and high-performing copy across a diverse range of brand, digital, and campaign initiatives, ensuring that DTN's complex solutions are communicated with precision and impact.
• • You will serve as a key player in translating intricate technical concepts and business objectives into persuasive messaging that resonates with target audiences and drives measurable results. This role demands a unique blend of creative storytelling and performance-driven strategy, ensuring that every piece of copy not only engages but also converts.
• • A significant part of your role will involve leading the messaging strategy for major campaigns and product launches. This means collaborating closely with marketing, product, and creative teams to develop strong concepts and translate marketing and product inputs into impactful copy that aligns with DTN's overall strategic goals.
• • To ensure the relevance and effectiveness of your messaging, you will conduct thorough research into target audiences, industry trends, and competitive landscapes. This deep understanding will allow you to tailor copy to specific personas and industries, maximizing its impact and relevance.
• • Collaboration is at the heart of this position. You will work hand-in-hand with designers, video production teams, digital marketers, and various stakeholders to ensure a cohesive and impactful creative output, from the initial brief to the final delivery of assets.
• • Beyond creating new content, you will also be responsible for editing and refining copy produced by other writers. This includes ensuring clarity, consistency in tone and voice, accuracy of information, and strict adherence to brand guidelines and content standards.
• • You will play an active role in performance analysis, monitoring key performance indicators (KPIs) for copy across different channels. Based on this data, you will recommend optimizations and explore new approaches to continuously improve copy effectiveness and drive better outcomes.
• • A critical aspect of your role is to ensure that all copy produced adheres to DTN's brand guidelines, established content standards, legal requirements, and overarching business objectives, maintaining a consistent and trustworthy brand image.
• • This position offers the opportunity to significantly influence DTN's brand voice and communication strategy, contributing directly to the company's growth and market position as a leader in operational decisioning.
• • You will be responsible for developing and executing copy for a wide array of materials, including website content, landing pages, email marketing campaigns, social media posts, paid advertising copy, video scripts, and sales enablement collateral.
• • By translating complex data and proprietary insights into accessible and persuasive language, you will help DTN's clients make faster, smarter decisions, thereby expanding their margins, accelerating growth, and outmaneuvering risk.
• • Your work will directly support DTN's mission to provide decision-grade insights that help businesses navigate complexity, uncertainty, and risk, safeguarding infrastructure and ensuring market stability in industries that feed, fuel, and protect the world.