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Senior Copywriter, Brand

Tilth

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• Own and steward Tilt’s brand voice across all customer touchpoints, ensuring every piece of writing is clear, human, and unmistakably Tilt.
• Write high-impact brand and campaign copy that balances cleverness with authenticity, warmth with precision, and simplicity with depth — avoiding clichés and overwrought language.
• Lead the development of long-form narrative content, including brand stories, campaign narratives, and scripts that build emotional connection, trust, and clarity with audiences.
• Create performance-driven copy for direct response channels including ads, email, and mobile prompts that convert through plain, everyday language without sacrificing brand voice.
• Conceptualize and execute full campaign platforms from central creative ideas to executional details across digital, social, and product interfaces.
• Design and refine AI-assisted copy workflows by developing prompts, style guides, and frameworks that maintain brand consistency while enabling scalable, high-quality output.
• Collaborate directly with designers, marketers, and product teams to ensure language and visual elements move in unison, enhancing overall creative impact.
• Shape and elevate creative standards across the marketing organization by reviewing work, mentoring peers, and establishing best practices for writing quality and consistency.
• Translate complex financial concepts into accessible, emotionally intelligent language that makes customers feel seen, respected, and confident.
• Bring strategic depth to brand identity initiatives, having led or contributed to rebranding or brand positioning projects that redefine how a company speaks to its audience.
• Demonstrate fluency in writing across formats — from 12-word taglines to 1,200-word brand manifestos — selecting the right length and tone for the context and goal.
• Navigate real-world creative constraints including deadlines, stakeholder feedback, and cross-functional priorities without compromising creative integrity or voice.
• Present creative rationale clearly and persuasively to teams and leadership, making others feel the necessity and rightness of a linguistic choice, not just understand it.
• Act as a systems thinker, identifying patterns in successful writing and translating them into reusable tools, guidelines, or processes that empower broader team productivity and consistency.
• Maintain a distinctive, authentic writing style that is instantly recognizable, avoiding formulaic or generic approaches while remaining grounded in real human experience.
• Balance creative ambition with performance accountability, ensuring all messaging delivers measurable outcomes without sounding transactional or manipulative.

🎯 Requirements

• Developed a distinctive, recognizable writing voice with a proven track record in brand storytelling
• Experience leading brand identity or rebrand projects with deep understanding of voice consistency across touchpoints
• Demonstrated fluency in both long-form narrative writing and performance-driven direct response copy
• Proven ability to design and implement scalable copy systems, including AI-assisted workflows and style guides
• Experience collaborating with designers and cross-functional teams in a marketing or creative environment
• Agency and/or in-house experience navigating real-world production timelines and stakeholder dynamics

🏖️ Benefits

• Virtual-first teamwork with global collaboration across 14 countries and 12 time zones
• Competitive compensation package with generous equity
• Comprehensive, flexible health plans with substantial global subsidies
• Direct exposure to leadership team and decision-making channels
• Paid global onsite retreats twice yearly for team connection and bonding
• Growth opportunities tied to contribution, not rigid promotion timelines

Skills & Technologies

Senior

Remote

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About Tilth

Tilth provides a unified platform that automates bookkeeping, payroll, bill pay, and tax preparation for modern ecommerce and DTC brands. It ingests data from Shopify, Amazon, Stripe, and banks, then produces GAAP-compliant financial statements, cash-flow forecasts, and investor-ready reports in days instead of months. The company combines software with a dedicated finance team to handle daily bookkeeping, monthly closes, and sales-tax filings, eliminating spreadsheets and manual reconciliations. Designed for fast-scaling companies, Tilth delivers real-time dashboards, scenario planning, and CFO-level insights so founders can focus on growth rather than back-office tasks.

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