Job Overview
Location
European Union
Job Type
Full-time
Category
Copywriter
Date Posted
March 30, 2026
Full Job Description
đź“‹ Description
- • Senior Copywriter & Content Lead at Ruby Labs Ltd. is a pivotal role focused on establishing and scaling the company’s organic growth engine through a newly launched blog, serving as the definitive voice of the product and driving brand trust, user education, and long-term subscriber retention across international markets.
- • The role involves owning the end-to-end strategy and execution of the blog as the primary channel for organic search growth, creating high-ranking, long-form content that educates users on complex topics like OSINT concepts (e.g., phone and VIN reverse lookups) while aligning with SEO best practices to capture and convert search traffic.
- • Day-to-day responsibilities include architecting blog structure and content calendars, writing authoritative yet accessible long-form articles targeting five key search funnels, developing retention-focused narratives to combat churn from fast-paced acquisition cycles, collaborating with localization teams to adapt messaging for EU, UK, and US markets, and acting as a strategic copy resource for Product and Marketing teams on UX/UI copy, lifecycle emails, and ad creatives.
- • The team operates in a fast-paced, 100% remote environment with high talent density and strong ownership culture, where the Senior Copywriter & Content Lead works directly with the Product Manager and functions as the chief storyteller, bridging creative expression with data-informed growth objectives.
- • This role offers the opportunity to shape the foundational voice of a growing product, develop expertise in blending storytelling with SEO and growth marketing, influence cross-functional product and messaging strategy, and build a portfolio of high-impact content that drives measurable organic growth and brand authority in competitive consumer markets.
🎯 Requirements
- • Senior-level autonomy with proven ability to thrive in fast-paced, agile startup environments (20+ person teams) without hand-holding, demonstrating initiative, rapid execution, and ownership of outcomes.
- • Exceptional storytelling skills with the ability to write authoritative yet accessible copy that simplifies complex technical or OSINT-related concepts (e.g., phone and VIN reverse lookups) for everyday consumers.
- • Demonstrated expertise in SEO-driven content creation, including writing for human engagement while optimizing for search engines to improve organic visibility and acquisition.
- • Strategic empathy in balancing aggressive growth objectives with brand-building, retention-focused messaging that reduces churn and fosters long-term user loyalty.
- • OKR-driven mindset with comfort working in parallel across multiple initiatives, tracking performance metrics, and delivering against agreed-upon targets.
🏖️ Benefits
- • Fully remote work environment allowing flexibility to work from anywhere within ±4 hours of CET, promoting work-life balance and autonomy.
- • Unlimited paid time off (PTO) to support well-being and recharge without accrual tracking or restrictions.
- • Company-provided MacBook for all employees to ensure seamless productivity and access to high-performance tools.
- • Paid national holidays observed to allow employees to celebrate and rest with full compensation.
- • Flexible Independent Contractor Agreement offering tax advantages, entrepreneurial freedom, reduced employment obligations, and the ability to work globally while maintaining professional engagement.
Skills & Technologies
About Ruby Labs Ltd.
Ruby Labs Ltd. is a London-based product studio that builds and scales consumer subscription mobile and web applications. The company focuses on health, wellness, and productivity verticals, developing apps such as Hint, Able, and the award-winning fitness platform FitCoach. Using data-driven growth and proprietary technology, Ruby Labs rapidly prototypes, launches, and iterates products to serve millions of global users. The team combines engineering, product design, and performance marketing expertise to create sustainable digital businesses. Founded in 2018, Ruby Labs operates a portfolio of self-funded apps, emphasizing user privacy, scientific validation, and long-term customer value.
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