Senior Creator Marketing Manager

📋 Description

• • Own end-to-end execution of UGC campaigns from creator sourcing to final delivery, ensuring alignment with brand briefs and campaign goals
• • Identify, vet, and secure social media creators based on campaign objectives, audience fit, and brand values
• • Manage all creator communication including initial outreach, ongoing follow-ups, contract clarifications, and issue resolution
• • Ensure creators deliver high-quality content on time and in strict compliance with campaign briefs and creative guidelines
• • Collaborate closely with project managers to maintain campaign timelines, coordinate deliverables, and resolve execution bottlenecks
• • Supervise and guide UGC Coordinators by delegating tasks, providing feedback, and stepping in to support when needed
• • Maintain accurate and up-to-date internal systems for creator databases, campaign statuses, and content tracking
• • Oversee creator payments and agreements, ensuring all financial and legal documentation is completed accurately and on schedule
• • Work directly with the creative team to align on content direction, tone, and visual expectations for each campaign
• • Proactively anticipate campaign risks and implement solutions to prevent delays or quality issues
• • Maintain consistent communication across cross-functional teams including marketing, creative, finance, and operations
• • Demonstrate strong attention to detail to ensure no deliverables, deadlines, or contractual obligations are missed
• • Operate independently in a fast-paced, remote environment while maintaining reliability and consistent output
• • Adapt quickly to new tools, platforms, and workflows to optimize campaign efficiency and creator engagement
• • Contribute to continuous improvement of creator marketing processes and documentation
• • Support the growth of the creator marketing function by sharing insights, best practices, and performance learnings
• • Represent the agency as a trusted point of contact for creators, ensuring positive and professional relationships throughout the campaign lifecycle
• • Balance multiple concurrent campaigns with varying scopes, timelines, and creative requirements without compromising quality or deadlines
• • Stay informed on evolving creator trends, platform algorithms, and content best practices to inform campaign strategy
• • Ensure all campaign outcomes are measurable, documented, and aligned with client KPIs and reporting expectations
• • Take ownership of campaign outcomes, not just task completion, driving results through initiative and accountability