Senior Data Analyst (Marketing Analytics)

📋 Description

• • We are seeking a highly skilled and motivated Senior Data Analyst specializing in Marketing Analytics to join our dynamic team at Montu UK Limited. This is a pivotal, hands-on individual contributor role designed for a data enthusiast who thrives on uncovering the drivers of growth, articulating the narrative behind performance metrics, and translating complex data into actionable strategies. If you possess a passion for both the technical intricacies of data analysis and the strategic resolution of business challenges, this opportunity is for you.
• • In this role, you will serve as a crucial strategic partner to our diverse marketing department, which encompasses paid media, CRM, and lifecycle marketing specialists. Your primary objective will be to bring clarity and data-driven direction to intricate marketing questions. You will be expected to navigate ambiguity with confidence, proactively set your own analytical direction, and consistently deliver impactful results that shape our marketing efforts.
• • A core responsibility will be to collaborate closely with various marketing teams, providing clear, actionable insights derived from performance data across a spectrum of channels, including but not limited to Google Ads, Meta advertising, broader social media platforms, and CRM activities. This partnership will enable data-informed optimization and enhance decision-making processes.
• • You will take ownership of our Google Analytics 4 (GA4) setup, meticulously ensuring its robustness and alignment with meaningful performance metrics. This includes refining tracking mechanisms to capture the most critical data points for evaluating marketing effectiveness.
• • Working in tandem with our CRM teams, you will conduct in-depth analyses of customer lifecycle journeys, retention strategies, and engagement patterns. This will involve leveraging a variety of data sources to build a comprehensive understanding of customer behavior and loyalty.
• • As the internal subject matter expert for marketing data requirements, you will liaunt with our Analytics Engineering team. Your role will be to clearly articulate business needs and ensure that data models and dashboards are developed and maintained to meet these critical requirements, facilitating efficient data access and utilization.
• • You will spearhead the development and implementation of advanced measurement techniques. This extends beyond basic attribution models, aiming to incorporate more sophisticated approaches such as Lifetime Value (LTV) and Customer Acquisition Cost (CAC) analysis, and crucially, moving towards measuring marketing incrementality to understand true causal impact.
• • A significant aspect of your role will involve communicating complex analytical findings to a diverse audience. This includes senior stakeholders, marketing managers, and team members. You will masterfully translate insights into compelling narratives through well-designed dashboards, clear presentations, and engaging conversations, ensuring that data-driven recommendations are understood and acted upon.
• • You will be instrumental in shaping the future of our marketing analytics capabilities, identifying opportunities for innovation and improvement in how we measure, analyze, and optimize our marketing investments. This includes staying abreast of industry best practices and emerging technologies in marketing analytics.
• • This position offers a unique chance to influence strategic marketing decisions at a leading digital health company. Your analytical prowess will directly contribute to our mission of transforming lives by improving access to safe, effective treatments and offering an exceptional standard of care. You will be part of a supportive and dynamic work environment where professional growth and making a tangible impact are highly valued.