Senior Data Scientist

📋 Description

• • As a Senior Data Scientist at Madhive, you will be at the forefront of innovation, driving the development and implementation of cutting-edge data solutions that directly impact the company's revenue and competitive edge. This role is pivotal in shaping the future of our advertising technology platform, particularly within the rapidly evolving Connected TV (CTV) landscape.
• • You will be instrumental in architecting and deploying sophisticated machine learning models designed to optimize programmatic ad campaigns. This includes developing advanced bid strategies, intelligent budget allocation mechanisms, and precise pacing algorithms within our Demand-Side Platform (DSP) environment, with a specialized focus on CTV campaigns.
• • A key responsibility will be leading the design and implementation of our model orchestration layer. This involves tackling complex multi-objective optimization challenges, ensuring that our suite of models operates harmoniously to maximize performance across potentially conflicting business Key Performance Indicators (KPIs).
• • You will spearhead the data and Machine Learning strategy for our audience segmentation and targeting capabilities. This entails leveraging both first-party and third-party data sources to significantly enhance product performance and deliver superior outcomes for advertisers.
• • Collaboration is central to this role. You will work hand-in-hand with our Product and Engineering teams to seamlessly integrate new models and data pipelines into our production systems, ensuring these solutions are scalable, robust, and performant.
• • Conduct in-depth analytical investigations to unearth strategic insights into campaign performance, identify emerging market trends, and understand audience behavior. The insights derived will be translated into concrete, actionable recommendations for product enhancements and strategic direction.
• • You will act as a subject matter expert in ad-tech data science, engaging with both internal teams and external stakeholders. This involves clearly and effectively communicating complex methodologies, analytical findings, and the implications of our data-driven strategies.
• • A significant aspect of this role includes mentoring junior data scientists, fostering a team environment that champions rigorous experimentation, upholds statistical excellence, and encourages innovative problem-solving approaches.
• • This position offers a unique opportunity to influence the direction of a leading independent operating system for local media professionals, contributing to the evolution of local advertising through advanced technology.
• • You will be working with a dynamic and diverse team that values creativity, collaboration, and making a significant impact in the ad-tech industry.
• • The role requires a proactive and research-oriented mindset, constantly seeking new ways to apply advanced statistical and machine learning techniques to solve challenging business problems.
• • You will play a crucial role in enhancing Madhive's ability to connect local advertisers with their communities at a national scale, optimizing campaign outcomes through data-driven insights and advanced modeling.
• • The work involves deep dives into campaign data to understand performance drivers, identify areas for improvement, and validate the effectiveness of optimization strategies.
• • You will contribute to the continuous improvement of our data infrastructure and ML pipelines, ensuring they are efficient, reliable, and capable of handling large volumes of data.
• • This is an opportunity to work on a best-in-class, TV-first advertising solution, pushing the boundaries of what's possible in programmatic advertising.
• • You will be a key contributor to the development of proprietary algorithms and models that provide Madhive with a distinct competitive advantage in the market.
• • The role demands a strong understanding of the ad-tech ecosystem, from data ingestion and processing to model deployment and performance monitoring.
• • You will be involved in the entire lifecycle of data science projects, from problem definition and data exploration to model building, validation, and productionization.
• • The Senior Data Scientist will be expected to stay abreast of the latest advancements in machine learning, statistical modeling, and ad-tech, bringing new ideas and techniques to the team.
• • This position is ideal for someone who thrives in a fast-paced environment and is passionate about leveraging data to drive business growth and innovation in the media industry.