Job Overview
Location
San Francisco, California
Job Type
Full-time
Category
Software Engineering
Date Posted
June 3, 2026
Full Job Description
đź“‹ Description
- • Lead end-to-end strategy and execution of multi-channel, AI-focused integrated demand generation campaigns targeting New Logo and Expansion audiences.
- • Develop full-funnel programs that drive awareness, education, engagement, and pipeline growth for AI-related offerings including machine learning, generative AI, automation, and data intelligence.
- • Translate complex AI capabilities into compelling, outcome-driven campaign narratives tailored for technical, business, and executive buyer personas.
- • Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, account-based marketing (ABM), social, and web channels.
- • Partner with Marketing Operations to design scalable campaign architectures using marketing automation platforms such as Marketo, HubSpot, or Pardot.
- • Implement sophisticated nurture tracks aligned with AI buyer journeys and behavioral signals to improve conversion rates.
- • Own experimentation strategy including A/B testing, messaging refinement, and performance optimization to maximize campaign ROI.
- • Collaborate closely with Product Marketing to align campaign messaging with AI product positioning, competitive differentiation, and use-case storytelling.
- • Partner with Sales and SDR leadership to ensure campaign alignment with pipeline goals and effective follow-up motions.
- • Develop enablement materials to support AI campaign launches and field marketing activation.
- • Own pipeline generation metrics directly attributable to AI integrated campaigns and build reporting frameworks to measure performance and revenue impact.
- • Conduct post-campaign analysis to extract actionable insights and translate findings into strategic improvements for future initiatives.
- • Leverage intent data and behavioral signals to enhance targeting precision and personalization across AI campaigns.
- • Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases to maintain competitive advantage and thought leadership.
- • Act as a strategic advisor to leadership on AI go-to-market strategy and category positioning.
- • Drive accountability for campaign performance through data-driven decision-making and clear attribution to revenue outcomes.
🎯 Requirements
- • 6–10+ years of B2B demand generation or integrated campaign experience
- • Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
- • Demonstrated success driving pipeline growth through full-funnel integrated campaigns
- • Deep understanding of how to position complex AI offerings for both technical and executive audiences
- • Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
- • Strong analytical expertise with experience tying campaign performance to revenue impact
🏖️ Benefits
- • High-impact role driving AI category leadership and pipeline growth
- • Ownership of strategic, visible initiatives tied directly to revenue
- • Opportunity to shape AI go-to-market strategy at scale
- • Collaborative, high-performing marketing team
- • Competitive compensation and benefits
- • Flexible, trust-oriented culture that empowers ownership and balances productivity with self-care
Skills & Technologies
About Workato, Inc.
Workato provides low-code/no-code enterprise automation and integration software that connects applications, data, and business processes across cloud and on-premises systems. Its platform offers pre-built connectors, recipes, and AI-powered workflow orchestration for finance, HR, IT, sales, support, and marketing functions. The company enables organizations to automate tasks without extensive coding, reducing manual effort and accelerating digital transformation initiatives. Workato serves mid-market to large enterprises worldwide through a subscription-based SaaS model, emphasizing security, governance, and scalability for complex integrations.
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