Senior Demand Generation Specialist/Digital Marketing Senior Specialist

📋 Description

• • Senior Demand Generation Specialist/Digital Marketing Senior Specialist responsible for executing and optimizing integrated marketing programs to drive awareness and generate qualified leads through content, email, and paid/organic digital campaigns.
• • Day-to-day duties include developing and implementing digital marketing tactics, partnering with Marketing and Sales to deliver high-quality MQLs and SQLs, planning multi-channel campaigns using tools like HubSpot and RollWorks, building landing pages and ads, supporting content atomization, collaborating with design and content teams on creative assets, overseeing email template libraries, delivering marketing analytics to optimize ROI, supporting ABM initiatives, maintaining CRM and tech stack health, and implementing reporting frameworks for sales teams.
• • Precision Medicine Group is a global precision medicine clinical research services organization focused on improving clinical trials through integrated clinical operations, laboratory expertise, and advanced data sciences, with specialization in oncology and rare disease.
• • The role offers opportunity to deepen expertise in demand generation, ABM, marketing automation, and analytics within a mission-driven biotech environment, while developing cross-functional collaboration skills and contributing to measurable growth strategies.