Senior Demand Generation Specialist/Digital Marketing Senior Specialist

📋 Description

• • Senior Demand Generation Specialist/Digital Marketing Senior Specialist responsible for executing and optimizing integrated marketing programs to drive awareness and generate qualified leads through content, email, and paid/organic digital campaigns.
• • Day-to-day duties include supporting campaign development, collaborating with marketing and sales teams, managing multi-channel campaigns via marketing automation tools (HubSpot, RollWorks), building landing pages and ads, executing content atomization, collaborating with design and content teams, overseeing template libraries, delivering marketing analytics, supporting ABM initiatives, optimizing CRM and tech stack health, and implementing reporting frameworks for sales teams.
• • Precision Medicine Group is a global precision medicine clinical research services organization focused on improving clinical R&D for new therapeutics by integrating clinical operations, laboratory expertise, and advanced data sciences across oncology and rare disease trials.
• • The role offers opportunity to develop expertise in demand generation, ABM, marketing automation, and analytics within a specialized healthcare marketing environment, contributing to measurable lead generation and growth strategy while working remotely from Slovakia, Hungary, Romania, or Serbia.