Senior Demand Generation Specialist/Digital Marketing Senior Specialist

📋 Description

• • Senior Demand Generation Specialist/Digital Marketing Senior Specialist responsible for executing and optimizing integrated marketing programs using content marketing, email marketing, and paid/organic digital campaigns across digital channels to drive awareness and generate qualified leads for Precision for Medicine, a global precision medicine clinical research services organization.
• • Day-to-day duties include supporting development of new content and campaigns, partnering with Marketing and Sales to reach account targets and deliver high-quality MQLs and SQLs, planning multi-channel campaigns across paid search, social media, content marketing, and emails using marketing automation tools (HubSpot, RollWorks), building landing pages, ads, emails, and digital assets, supporting content atomization strategy, collaborating with design and content teams on campaign elements, overseeing email template libraries for best practices and mobile responsiveness, delivering marketing analytics to optimize performance and demonstrate ROI, supporting ABM initiatives, optimizing CRM and tech stack health (Salesforce, HubSpot, ABM tools), and implementing reporting frameworks to surface actionable leads to Inside Sales and Sales teams.
• • Precision for Medicine is the first global precision medicine clinical research services organization, purpose-built to improve clinical research and development for new therapeutics by integrating clinical operations excellence, laboratory expertise, and advanced data sciences; the company applies expertise to trials at all stages—from early development through approval—with embedded experience in oncology and rare disease.
• • The role offers opportunity to develop expertise in demand generation, account-based marketing, marketing automation, and analytics within a specialized biotech/life sciences environment, while contributing to measurable growth strategy and collaborating cross-functionally with marketing, sales, design, and IT teams to drive measurable results and improve campaign performance.