Senior Designer - Growth Marketing

📋 Description

• • Embark on a transformative journey with GetYourGuide AG, a leading force in connecting people with unforgettable travel experiences worldwide. We are seeking a highly creative and strategically-minded Senior Designer to join our dynamic Global Creative team at our Berlin headquarters. This pivotal role is designed for a seasoned design professional who excels in fast-paced, iterative environments and possesses a proven ability to translate complex strategies and data-driven insights into high-performing, channel-native creative assets.
• • As a Senior Designer focused on Growth Marketing, your primary mission will be to lead the design execution for our performance marketing initiatives. This encompasses a wide range of channels, including paid social media campaigns, display advertising, app promotion campaigns, and customer relationship management (CRM) communications. You will be instrumental in conceptualizing and delivering designs that are not only visually compelling and conversion-oriented but also meticulously aligned with the best practices of each respective platform, ensuring maximum impact and engagement.
• • You will be responsible for the entire creative lifecycle, from initial brief to final execution. This involves generating fresh, innovative concepts and employing strong visual storytelling techniques to support both our always-on marketing efforts and our crucial test-and-learn workstreams. Your ability to bring strategic thinking and creative flair to these initiatives will be key to driving growth and optimizing campaign performance.
• • Collaboration is at the heart of this role. You will work closely on a day-to-day basis with strategists, copywriters, and motion designers. This cross-functional partnership is essential for translating performance insights and strategic objectives into cohesive and impactful creative narratives and executions that resonate with our target audiences.
• • A critical aspect of your role will be to drive data-informed iteration. You will leverage performance learnings and actively engage in feedback loops with our performance marketing partners. This continuous cycle of analysis and refinement will enable you to optimize existing creative, enhance campaign results, and effectively scale successful strategies. Your ability to interpret data and translate it into actionable design improvements will be paramount.
• • To ensure efficiency and consistency across our global campaigns, you will play a key role in building scalable design systems. This includes developing modular design frameworks, versatile templates, and comprehensive toolkits. These resources will empower the team to achieve greater speed, maintain brand consistency, and facilitate efficient localization and versioning of creative assets without compromising on design quality or craft.
• • You will be the guardian of creative quality and consistency, overseeing the entire process from initial concept development through to final delivery. This involves setting and maintaining an exceptionally high standard for typography, composition, visual hierarchy, and pixel-perfect execution across all design outputs.
• • Furthermore, you will actively contribute to and shape our creative testing methodologies. This includes identifying key areas for experimentation, designing effective A/B test variants, and translating the learnings from these tests into more effective and impactful creative strategies. Your input will be vital in refining our approach to creative optimization.
• • As a senior member of the team, you will also be expected to mentor and elevate the skills of your colleagues. Through constructive critique, guidance, and sharing best practices, you will help raise the overall creative standards and performance craft across the entire design team, fostering a culture of continuous improvement and excellence.
• • This role offers a unique opportunity to influence the visual direction of a globally recognized travel brand, directly impacting growth and user acquisition through innovative and data-driven design solutions. You will be at the forefront of performance creative, shaping how GetYourGuide connects with millions of travelers worldwide.