Senior Digital Activation Manager, EMEA

📋 Description

• • The Senior Digital Activation Manager, EMEA role at Proofpoint is critical to amplifying executive thought leadership and driving engagement across key markets in Europe, the Middle East, and Africa. This position bridges senior leader advocacy with targeted digital campaigns to build credibility, influence decision-makers, and contribute to pipeline growth through strategic social and paid initiatives.
• • Day to day, the role involves managing social media presence for approximately 10 senior EMEA leaders, including content calendars, ghostwriting, approvals, posting, and engagement. It also includes running paid LinkedIn campaigns (thought leader ads and ABM-targeted boosts), amplifying campaign content across executive and paid channels, using AI tools for content creation and localisation, planning event-based social programmes, coordinating with agencies, and tracking impact through engagement, reach, share of voice, and pipeline influence.
• • The role sits within Proofpoint’s global marketing team, which operates with a people-centric approach to cybersecurity. The company protects how people, data, and AI agents connect across email, cloud, and collaboration tools, serving over 80 of the Fortune 100 and 10,000+ large enterprises. The team is guided by BRAVE values: Bold, Responsive, Accountable, Visionary, and Exceptional, fostering innovation and execution excellence.
• • In this role, you will develop expertise in executive advocacy, ABM-driven digital campaigns, AI-enabled content workflows, and performance measurement in a global B2B technology environment. You’ll gain experience influencing senior stakeholders, managing agency partnerships, and contributing directly to regional marketing impact and sales alignment in the EMEA market.