Senior Digital Marketing Specialist, Content

Cambium Learning Group, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• As a Senior Digital Marketing Specialist, Content at Cambium Learning Group, Inc., you will help develop and lead content strategies across the content team, with a strong focus on performance-driven content that supports demand generation, lead capture, and channel optimization. This role is critical to amplifying the company’s educational technology offerings by aligning content with business goals to drive measurable growth in lead generation and brand awareness.
• Day to day, you will collaborate with the Sr. Manager, Institutional Growth and Demand and broader marketing teams to develop and refine content strategies based on performance insights, search intent, audience targeting data, and funnel metrics. You will leverage SEO and paid media insights to inform content topics, formats, messaging, and prioritization throughout the customer journey, partner with the Web Strategist to align content with website architecture and UX best practices, and support the development of content frameworks for key conversion and engagement pages.
• You will be part of ExploreK12™, a trusted leader in educational technology serving over 17 million students and educators across 150+ countries. The company is mission-driven, focused on unlocking brighter futures for students through innovative, research-backed learning solutions like Gizmos™, Raz-Plus®, and Reflex™, and operates under a Remote First work environment that values flexibility, inclusivity, and results-based success.
• In this role, you will develop expertise in translating audience, keyword, and campaign insights into actionable content briefs, optimizing on-site content performance using engagement and conversion data, and producing high-impact deliverables such as ad copy, landing pages, and content articles. You will strengthen your ability to lead cross-functional projects, refine your data-informed decision-making, and grow as a strategic content leader in the education technology space.

🎯 Requirements

• Bachelor’s degree or higher
• 3+ years of proven experience creating and editing content for publication, or digital marketing roles with demonstrated involvement in content development, optimization, or messaging
• Strong project management skills
• Self-motivated and detail-oriented with strong problem-solving capabilities
• Experience working within a collaborative and cross-functional team environment
• Experience using digital performance insights (e.g., SEO, paid media, or campaign reporting) to inform content decisions preferred

🏖️ Benefits

• Remote First work environment with flexibility and trust to balance work and life
• Reimbursement to help cover the cost of setting up a home or remote office
• Opportunity to work with mission-driven educational technology serving 17+ million students and educators
• Access to innovative products like Gizmos™, Raz-Plus®, and Reflex™ that are research-backed and widely adopted
• Equal Opportunity Employer commitment with reasonable accommodations for qualified individuals with disabilities
• Culture that values inclusivity, collaboration, and results-based success regardless of location

Skills & Technologies

Fiber

Senior

Remote

Degree Required

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Cambium Learning Group, Inc.

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About Cambium Learning Group, Inc.

Cambium Learning Group is an education technology company that develops and delivers digital and print curriculum, assessment, and intervention solutions for K-12 students and educators. Its portfolio includes brands such as Learning A-Z, Voyager Sopris Learning, ExploreLearning, and Kurzweil Education, which provide literacy, math, science, and professional development resources. The company supports personalized learning, data-driven instruction, and accessibility for diverse learners across classroom and remote environments.

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