Senior Director, Digital Marketing & Web Strategy

SugarCRM Inc.

Job Overview

Location

US - Remote

Job Type

Full-time

Full Job Description

📋 Description

• Lead the global digital marketing and web strategy function for SugarAI, driving growth through data-informed campaigns, optimized digital experiences, and integrated channel execution.
• Own the end-to-end digital marketing roadmap, including paid media, SEO, content marketing, email automation, social media, and landing page optimization, aligned with company revenue goals.
• Oversee the strategy, development, and performance of SugarAI’s global website and digital properties, ensuring seamless user journeys that convert visitors into qualified leads.
• Collaborate with product, sales, and customer success teams to align digital initiatives with buyer personas, sales cycles, and customer retention objectives.
• Manage a team of digital marketing specialists, content creators, and web developers, providing mentorship, setting KPIs, and fostering a culture of experimentation and accountability.
• Implement and optimize marketing technology stack including CRM integrations, marketing automation platforms, analytics tools, and CMS systems to enhance campaign efficiency and measurement.
• Analyze performance metrics across all digital channels to identify trends, optimize spend, and report on ROI to executive leadership with clear insights and actionable recommendations.
• Drive A/B testing and conversion rate optimization initiatives across digital touchpoints to continuously improve lead generation and customer acquisition efficiency.
• Partner with external agencies and vendors to execute high-impact campaigns, manage budgets, and ensure brand consistency across all digital platforms.
• Stay ahead of emerging digital marketing trends, AI-driven personalization tools, and competitive landscape shifts to position SugarAI as an innovative leader in AI-powered CRM.
• Ensure all digital assets comply with global data privacy regulations, accessibility standards, and brand guidelines.
• Develop and maintain the annual digital marketing budget, allocating resources strategically to maximize impact and scale successful initiatives.
• Serve as the primary digital voice of SugarAI, representing the brand in industry forums, webinars, and thought leadership content.
• Translate complex product capabilities into compelling, customer-centric digital narratives that resonate with enterprise buyers and technical decision-makers.
• Work cross-functionally with design, product, and engineering teams to ensure digital experiences reflect product innovation and user feedback.

🎯 Requirements

• Minimum 10 years of experience in digital marketing with at least 5 years in a leadership role managing global teams and budgets
• Proven track record of scaling B2B SaaS digital marketing programs with measurable impact on lead generation and revenue
• Deep expertise in CRM platforms (Salesforce, HubSpot, or similar) and marketing automation tools (Marketo, Pardot, etc.)
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, and data visualization tools
• Experience managing enterprise-level website development and content management systems (e.g., WordPress, Drupal, Contentful)
• Demonstrated success in leading cross-functional teams and influencing stakeholders without direct authority

🏖️ Benefits

• Fully remote work environment with flexible hours
• Competitive salary and performance-based bonus structure
• Comprehensive health, dental, and vision insurance
• Unlimited paid time off and mandatory minimum vacation policy
• Professional development stipend for courses, conferences, and certifications
• Equity participation in SugarAI

Skills & Technologies

Senior

Remote

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SugarCRM Inc.

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About SugarCRM Inc.

SugarCRM Inc. provides an open-source customer relationship management platform enabling sales, marketing and support teams to manage leads, opportunities, accounts and service cases. Founded in 2004, the Cupertino, California company offers cloud and on-premise editions, workflow automation, AI-driven predictive insights and extensive APIs for integration. Its software serves mid-market to enterprise organizations worldwide across manufacturing, financial services, healthcare and technology sectors.

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