Senior DTC Growth Analytics Specialist - Singapore

📋 Description

• • Plaud Inc. is seeking a highly analytical and results-oriented Senior DTC Growth Analytics Specialist to join our dynamic team in Singapore. This pivotal role is central to our mission of amplifying human intelligence through innovative AI-powered productivity solutions. As a bootstrapped, skyrocketing, and profitable company with a $250M revenue run rate achieved in just three years, Plaud is at the forefront of defining the next-generation paradigm for human-AI interaction. You will play a direct role in our global expansion, working with cutting-edge AI for professional tools and collaborating with passionate teammates who champion innovation, collaboration, and customer success.
• • In this role, you will be instrumental in driving growth for our Direct-to-Consumer (DTC) business by leveraging data to understand user behavior, optimize conversion funnels, and inform strategic decisions. Your primary focus (60%) will be on Conversion Rate Optimization (CRO) and comprehensive DTC data analysis. This involves meticulously examining the entire customer journey, from initial traffic acquisition to final purchase, to pinpoint critical user drop-off points and identify opportunities for improvement. You will lead the design and execution of A/B tests, formulating robust optimization hypotheses, defining key experiment metrics, and translating complex data into actionable insights. These insights will directly guide our domestic frontend team in implementing impactful page improvements, thereby enhancing user experience and conversion rates.
• • Furthermore, you will conduct in-depth user segmentation and attribution analysis. Utilizing your proficiency in SQL and Python, you will uncover the characteristics of high-value user segments, enabling us to refine our advertising strategies and maximize return on investment. This deep dive into user behavior will be crucial for personalized marketing efforts and efficient customer acquisition.
• • A significant secondary responsibility (30%) will involve owning the MarTech stack and ensuring compliance logic. You will take ownership of the data layer within our Headless architecture, defining precise GTM (Google Tag Manager) trigger rules and establishing standards for Data Layer variables. This ensures accurate and consistent data collection across all touchpoints. A critical aspect of this responsibility is managing our Consent Management Platform (CMP) policies, guaranteeing that all cookie collection practices strictly adhere to EU and North American privacy regulations. You will collaborate closely with the Data Platform team to draft comprehensive Data Schema requirements, meticulously specifying which data fields necessitate encryption within our Secure Vault and which can be safely synchronized back to domestic systems, thereby maintaining the highest levels of data security and privacy.
• • The remaining 10% of your time will be dedicated to essential cross-functional collaboration. You will act as a crucial data translator for our domestic product and engineering teams. This involves converting complex business data, particularly sensitive information related to orders, into clear, actionable Product Requirement Documents (PRDs). Your ability to bridge the gap between data insights and product development will be vital for the seamless execution of new features and improvements.
• • This role offers an exceptional opportunity to grow your career within a culture that champions continuous learning and rapid career development. You will gain exposure to a market-competitive compensation package, global operational insights, and a vibrant, creativity-fueled work atmosphere. Plaud is committed to fostering an environment where innovation thrives, and your contributions will directly shape the future of AI productivity tools. We believe in empowering our employees with the best tools and resources, including access to cutting-edge AI systems and top-tier equipment, to ensure maximum efficiency and creativity.