Senior Email Marketing Manager

Ruby Labs Ltd.

Job Overview

Location

European Union

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end email marketing strategy and execution for a fast-growing online social sweepstakes casino platform.
• Manage daily and weekly promotional email campaigns with time-sensitive and expiring offers across a segmented user base of 10M+ contacts.
• Grow and maintain an email database from near ground zero to 10M+ contacts, ensuring high deliverability, list hygiene, and regulatory compliance.
• Build and maintain 10–15+ live audience segments based on lifecycle stage, deposit status (FTD/no FTD), VIP tier (Bronze, Silver, Gold, Emerald, Diamond), and behavioral signals.
• Execute daily broadcast campaigns to fully segmented databases using Customer.io, ensuring zero days of downtime in email delivery.
• Collaborate with design and creative teams to ensure all email assets are on-brand, visually consistent, and delivered on daily/weekly cadence.
• Track and log performance metrics for every broadcast, including open rate, click rate, conversion rate, and revenue per segment.
• Analyze weekly campaign performance, generate data-driven hypotheses, and run A/B tests on subject lines, send times, offer creatives, and segment logic to optimize conversion rates.
• Coordinate email marketing efforts with product, CRM/lifecycle, design, and community management teams to align with SMS, push notifications, and in-app promotions.
• Present weekly performance reviews and improvement plans to leadership with clear insights and actionable recommendations.
• Operate within the Central European Time (CET) zone, ensuring full collaboration during core working hours.
• Maintain deep expertise in casino/gaming lifecycle marketing, including FTD conversion, VIP tier re-engagement, and time-sensitive offer optimization.
• Work independently with high ownership, delivering results in a fast-paced, high-growth environment with minimal supervision.

🎯 Requirements

• Minimum 3 years of hands-on experience in email marketing specifically within the online casino, iGaming, or social casino industry
• Minimum 2 years of recent, hands-on experience using Customer.io for large-scale email campaigns
• Proven experience managing email databases of 10M+ contacts with focus on deliverability, hygiene, and compliance
• Demonstrated ability to build and manage 10–15+ live audience segments simultaneously using lifecycle, deposit status, and VIP tier data
• Experience running daily email broadcasts to fully segmented databases, not just occasional campaigns
• Strong understanding of casino/gaming marketing funnels: FTD conversion, VIP tiering, re-engagement, and expiring offer mechanics

🏖️ Benefits

• Remote Work Environment: Work from anywhere with flexibility to promote work-life balance
• Unlimited PTO: Unlimited paid time off to recharge without tracking days
• Paid National Holidays: Paid time off for national holidays in your region
• Company-provided MacBook: Top-tier Apple MacBook provided for all employees who need one
• Flexible Independent Contractor Agreement: Access to tax advantages, autonomy, reduced employment obligations, and location freedom

Skills & Technologies

Ruby

Senior

Remote

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Ruby Labs Ltd.

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About Ruby Labs Ltd.

Ruby Labs Ltd. is a London-based product studio that builds and scales consumer subscription mobile and web applications. The company focuses on health, wellness, and productivity verticals, developing apps such as Hint, Able, and the award-winning fitness platform FitCoach. Using data-driven growth and proprietary technology, Ruby Labs rapidly prototypes, launches, and iterates products to serve millions of global users. The team combines engineering, product design, and performance marketing expertise to create sustainable digital businesses. Founded in 2018, Ruby Labs operates a portfolio of self-funded apps, emphasizing user privacy, scientific validation, and long-term customer value.

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