Senior Federal Field Marketing Manager

Horizon3.ai, Inc.

Job Overview

Location

US, Remote

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of field marketing strategies specifically for Horizon3.ai’s Federal and Public Sector segments, including civilian agencies, DoD, Defense Industrial Base (DIB), and SLED governments, ensuring alignment with unique buying cycles, compliance frameworks, and partner-led sales motions.
• Partner directly with Federal sales leadership to align field marketing programs with territory priorities, agency coverage gaps, and active pipeline opportunities, positioning field marketing as a revenue-driving partner rather than a support function.
• Design and manage a portfolio of field programs tailored to Federal audiences, including agency-focused roundtables, compliance-driven executive dinners, DIB supplier workshops, and co-marketing events with channel partners like Carahsoft.
• Ensure all Federal field programs are timed to agency budget cycles, procurement timelines, and key Federal market moments (e.g., CISA KEV alerts, FISMA reporting periods) to maximize buyer engagement and pipeline conversion.
• Establish and enforce hard ROI thresholds for all Federal field investments, requiring 30-day post-event pipeline reviews to measure contribution, with decisions to scale or cut programs based solely on demonstrated pipeline impact.
• Collaborate with the Channel Field Marketing Manager and Carahsoft to design and execute co-marketing initiatives that drive pipeline through indirect channels, including joint events, partner-hosted roundtables, and demand generation campaigns targeting FedRAMP, CMMC, and CISA KEV use cases.
• Develop segment-specific messaging and program architectures: for civilian agencies, emphasize compliance mandates and operational burden reduction; for DoD and DIB, center programs on NSA CAPT participation, CMMC compliance, and threat-specific risk mitigation.
• Own and manage the Federal field marketing budget with a marginal ROI lens, prioritizing programs with proven pipeline contribution and eliminating low-performing activities.
• Build and maintain a standardized performance framework tracking key metrics across all Federal field activities: pipeline generated, ROI, meetings booked, stage progression, and 30-day post-event pipeline contribution.
• Regularly report Federal field marketing performance to the Head of Field Marketing, North America, and Federal sales leadership, providing clear recommendations on program scaling, optimization, or discontinuation based on data.
• Coordinate SDR and partner sales outreach to ensure consistent follow-up after field engagements, preventing pipeline decay and maximizing conversion from event attendance to sales opportunity.
• Leverage Salesforce to track Federal account coverage, program attribution, and pipeline movement, ensuring accurate reporting and alignment between marketing activities and sales outcomes.
• Travel up to 40% to attend Federal field programs, partner activations, key industry events, and internal offsites, with travel concentrated in the Washington D.C. metro area and other Federal hub markets.
• Translate complex Federal compliance frameworks — including FedRAMP High, CMMC, FISMA, and CISA KEV — into compelling field program themes that resonate with agency and DIB technical and procurement stakeholders.
• Work cross-functionally with SDR teams, demand generation, product marketing, and channel partners to ensure unified messaging, coordinated execution, and shared accountability for Federal pipeline outcomes.
• Maintain a Federal field marketing calendar that reflects procurement timelines, budget availability, and regulatory deadlines to ensure maximum program effectiveness and timing precision.
• Proactively identify and respond to shifts in Federal procurement behavior, compliance mandates, and threat landscapes to adapt field programs in real time and maintain relevance with target audiences.

🎯 Requirements

• 5+ years of B2B field marketing experience with meaningful time owning programs in the Federal or Public Sector market
• Demonstrated understanding of how the Federal government buys, including agency budget cycles, procurement constraints, compliance frameworks, and partner-led sales motions
• Experience executing field programs across at least two of the following segments: civilian agencies, DoD, Defense Industrial Base, or SLED
• Proven track record driving pipeline through Federal field programs with CPO and pipeline contribution data
• Experience working with Federal channel partners, distributors, and systems integrators on co-marketing programs, including MDF management and partner-led event execution
• Proficiency with Salesforce for pipeline tracking, Federal account coverage, and field program attribution

🏖️ Benefits

• Base salary range of $149,000 – $185,000 annually
• Equity package in the form of stock options
• Health, vision, and dental insurance for employee and family
• Flexible vacation policy
• Generous parental leave
• Inclusive, diverse, and collaborative company culture

Skills & Technologies

Senior

Remote

$149k-185k

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Horizon3.ai, Inc.

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About Horizon3.ai, Inc.

Horizon3.ai provides autonomous security testing and attack surface management software. Its NodeZero platform continuously assesses enterprise networks, clouds, and applications to find exploitable weaknesses, validate fixes, and prioritize risks. The company serves Fortune 500, government, and mid-market organizations seeking proactive defense without manual red teams.

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