Senior Google UAM

📋 Description

• • We are looking for a Senior User Acquisition Manager to own and scale Google as a performance channel for one of our core D2C subscription products.
• • You will be fully responsible for the channel end to end — strategy, campaign structures, bidding, budget allocation, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels.
• • Google is your primary channel, and you will also run and grow Meta as a secondary channel, applying solid paid social experience across both.
• • This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns.
• • You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable.
• • For a strong operator, this role has a clear growth path — proven results lead to bigger scope, and over time, to leading the UA function.
• • Own and optimise the Google ads account end to end — Search, Performance Max, Demand Gen, Display, and YouTube.
• • Run and scale Meta as a secondary channel — campaign structures, audiences, and creative testing.
• • Maintain high subscription volume while driving efficient CPA and positive ROAS.
• • Own budgets and make data-driven budget allocation decisions across campaigns and geos.
• • Prepare and present a clear weekly channel strategy with results and next steps.
• • Continuously test new campaign structures, keywords, audiences, bidding strategies, and placements.
• • Identify and pilot new approaches before performance plateaus, scaling what works.
• • Run structured creative testing to find winning angles, hooks, and formats.
• • Test and scale winning Google angles and funnels on Meta, and vice versa.
• • Work closely with the creative team to develop high-performing ad creatives.
• • Provide data-driven feedback on angles and messaging to guide production.
• • Research competitors' acquisition strategies, creatives, and channels.
• • Use Claude and AI workflows daily to research keywords and audiences, generate and review ad copy, and audit the account.
• • Build agent-based workflows that automate the repetitive parts of campaign management and reporting.
• • Continuously look for ways AI can raise the speed and quality of channel operations.
• • Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.
• • Develop growth plans based on CPA, ROAS, and ARPU cohort data with the data team.
• • Own the channel testing roadmap: keywords, bidding, geo-expansion, and landing funnels.
• • MUST-HAVE EXPERIENCE
• • 4+ years of hands-on performance marketing experience, with Google as a primary channel you have owned.
• • Experience managing $500K+ monthly ad spend with clear ROI accountability.
• • Hands-on experience running and scaling paid acquisition on Meta — account structures, audience targeting, and creative testing.
• • Experience driving subscriptions through web funnels (web-to-web) for D2C products.
• • Deep Google ecosystem knowledge: Search, Performance Max, Demand Gen, YouTube, bidding strategies, and account structures.
• • Multi-GEO experience running and scaling campaigns across multiple countries.
• • Advanced Excel skills plus proficiency in Tableau and Mixpanel — you build your own performance models and frameworks.
• • Strong AI proficiency — you use AI assistants and agent-based workflows daily in your ads work and see AI as a force multiplier, not a threat.
• • OPERATING ATTRIBUTES
• • Autonomous and proactive — takes full ownership of the channel and operates with minimal oversight.
• • Highly analytical — every scaling and kill decision is grounded in data, not intuition alone.
• • Fast under load — runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip.
• • Always testing — looks for new approaches beyond what already works instead of defending the status quo.
• • AI-native — defaults to AI-assisted workflows and keeps upgrading how the work gets done.
• • Ready to grow into leadership — shares knowledge, builds repeatable processes, and raises the standard for how the channel is run.
• • NICE TO HAVE
• • Experience with additional platforms such as TikTok or Snap.
• • Hands-on experience with Google Ads scripts, feeds, or automation
• • Discover the perks of being part of our vibrant team! We offer:
• • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.