Senior Lifecycle Marketing Manager - Public Groups, Spaces

📋 Description

• • As a Senior Lifecycle Marketing Manager at Engine, you will own the customer journey for emerging products like Groups, Spaces, and Partner Hub, turning early adopters into power users and building lifecycle programs that drive adoption, engagement, retention, and advocacy.
• • Day to day, you will design and implement comprehensive lifecycle programs across email, SMS, push, and in-app surfaces; create data-informed customer journeys; run structured A/B tests; collaborate with Product and Data teams to influence roadmaps; build campaigns in Customer.io; create audience segments in Looker/Snowflake; analyze cohort behavior; and write compelling, on-brand messaging that drives action.
• • Engine is a fast-growing, cash-positive travel and fintech platform transforming business travel through a unified platform combining corporate travel, a charge card, and spend management. Backed by Telescope Partners, Blackstone, and Permira, Engine serves over 20,000 companies and 1 million travelers, recognized as a Deloitte Fast 500 winner and a Built In Best Place to Work.
• • In this role, you will gain deep expertise in multi-product lifecycle strategy, strengthen your data-driven marketing and experimentation skills, influence product roadmaps through customer insights, and become a key driver of adoption and retention for Engine’s next-generation experiences.