Senior Manager, Business Value Architecture

📋 Description

• • As a Senior Manager, Business Value Architecture at Merkle (part of Dentsu Aegis Network), you will help clients meet the dual mandate of guiding growth and optimizing ROI while enhancing customer experience in a digital-first era by bridging uncertainty into action through data-driven financial modeling and strategic insight.
• • You will lead the development of compelling business cases and comprehensive financial models from scratch in Excel, including P&L projections, ROI analysis, and budget forecasting, to quantify business impact and demonstrate the value proposition of proposed solutions to clients.
• • You will join a collaborative team of problem-solvers including FP&A practitioners, data analysts, consultants, and business analysts within the dentsu ecosystem, partnering across departments to shift focus from marketing execution to delivering measurable results.
• • In this role, you will evolve from uncovering hidden value in client challenges to designing frameworks that turn ambiguity into advantage, and ultimately translating complex data into executive-level insights that help leaders see the future through the lens of data, driving higher close rates and revenue through credible business valuation approaches.