Job Overview
Location
Gurgaon, India
Job Type
Full-time
Category
Marketing
Date Posted
April 23, 2026
Full Job Description
đź“‹ Description
- • Lead storytelling and communications for Tinder, Hinge, and The League across India and the Middle East, shaping how brands show up in conversations, communities, and culture.
- • Translate global and regional narratives into locally resonant stories that connect with Gen Z and young millennials through earned media, social storytelling, and creator ecosystems.
- • Operate at the intersection of earned media, social storytelling, and creator ecosystems to drive relevance, engagement, and brand meaning in fast-moving, culturally complex markets.
- • Develop and execute end-to-end communications campaigns that align with brand strategy and cultural moments, ensuring consistent and impactful messaging across markets.
- • Collaborate with global and regional teams to adapt communications strategies while maintaining brand integrity and local relevance.
- • Monitor cultural trends, social conversations, and creator activity to identify opportunities for authentic brand engagement.
- • Measure and analyze the impact of communications efforts on brand perception, engagement, and audience reach using relevant metrics.
- • Mentor and guide junior team members, fostering a collaborative and innovative team environment focused on creative excellence.
🎯 Requirements
- • Proven experience in communications, public relations, or brand storytelling, preferably in consumer tech, entertainment, or lifestyle brands.
- • Deep understanding of youth culture, particularly Gen Z and young millennials, in India and the Middle East markets.
- • Strong track end-to-end campaign execution, from strategy development to measurement and optimization.
- • Excellent written and verbal communication skills, with ability to craft compelling narratives for diverse audiences.
- • Experience working with creators, influencers, and social media platforms to amplify brand stories.
- • Ability to thrive in fast-paced, ambiguous environments and manage multiple priorities effectively.
🏖️ Benefits
- • Opportunity to shape the cultural presence of globally recognized brands in high-growth, dynamic markets.
- • Work with iconic brands like Tinder, Hinge, and The League, influencing how they connect with young audiences.
- • Collaborate with a global team while driving local impact in India and the Middle East.
- • Exposure to cutting-edge trends in social storytelling, creator economies, and youth culture.
- • Professional growth in strategic communications and cultural branding within a leading innovator in dating and social discovery.
Skills & Technologies
About Match Group, LLC
Match Group, LLC operates the largest portfolio of online dating services, including Tinder, Match, Meetic, OkCupid, Hinge, Pairs, PlentyOfFish and OurTime. Headquartered in Dallas, Texas, the company provides subscription and advertising-based products across more than 40 languages to users in approximately 190 countries. It develops technology for matching, safety and monetization, generating revenue primarily through premium memberships and Ă -la-carte features. The business was spun off from IAC in 2020 and trades on the NASDAQ under MTCH.
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