Senior Manager, Content Marketing

📋 Description

• • As a Senior Manager, Content Marketing at Kaseya, you will lead the strategy and execution of high-impact content to drive awareness, demand, and growth for a global leader in IT infrastructure and security solutions serving Managed Service Providers and internal IT teams.
• • You will contribute to building a data-driven content strategy aligned to business and pipeline goals, identify growth opportunities through competitive analysis and performance data, ensure content supports the full funnel from awareness to conversion, and support SEO and GEO strategies by ensuring content follows EEAT best practices.
• • You will help define KPIs, measure content performance across traffic, engagement, rankings, and conversion, translate analytics into strategic recommendations, partner with marketing ops and demand generation to link content to pipeline impact, and continuously optimize content investments based on ROI and growth opportunities.
• • You will manage and mentor a small team of writers, providing feedback, editorial direction, and professional development support, while raising the bar for quality, clarity, and differentiation and building scalable processes to improve consistency, speed, and impact.
• • Kaseya is a fast-growing, AI-powered technology company backed by Insight Venture Partners, serving over 20 countries and managing over 15 million endpoints worldwide, with a culture that values accountability, excellence, and going above and beyond for customer success.
• • In this role, you will develop strategic leadership skills, deepen your expertise in B2B/SaaS content marketing and analytics, grow your people management capabilities, and contribute directly to measurable business outcomes in a high-growth, innovative environment.