Senior Manager, Field Marketing

📋 Description

• • As a Senior Manager, Field Marketing at Workato, you will lead the company’s tradeshow, field, and partner event strategy and execution, playing a critical role in driving pipeline, revenue influence, and market presence through high-volume, data-driven event programs.
• • You will own the end-to-end field marketing engine, managing a team of two field marketers while personally overseeing the execution of 12+ major tradeshows and hundreds of field and partner events annually, ensuring alignment with sales targets and revenue goals.
• • Workato is a leader in enterprise orchestration, trusted by 400,000 global customers, recognized by Forbes’ Cloud 100, named an 'enterprise startup to bet your career on' by Business Insider, and ranked #1 for remote workers by Quartz, offering a flexible, trust-oriented culture that values innovation, ownership, and work-life balance.
• • In this role, you will develop scalable event playbooks, build and manage budgets with strong ROI discipline, define and track KPIs such as pipeline generated, revenue attribution, and event ROI, and deliver executive-level insights to continuously optimize marketing performance using CRM and marketing automation systems.