Job Overview
Location
Palo Alto, California; San Francisco, California
Job Type
Full-time
Category
Software Engineering
Date Posted
June 3, 2026
Full Job Description
đź“‹ Description
- • Own the global field marketing and tradeshow strategy aligned to revenue targets, ensuring alignment with sales priorities and territory focus.
- • Build and execute annual and quarterly event plans encompassing 12+ major tradeshows, hundreds of field events, third-party conferences, partner events, and executive programs.
- • Directly manage and mentor a team of two field marketing professionals, providing guidance, development, and performance feedback.
- • Personally lead execution of high-impact tier-1 tradeshows and strategic events, ensuring seamless planning, activation, and follow-up.
- • Oversee end-to-end execution of all field marketing activities, coordinating closely with Sales, SDRs, Customer Success, and Partners to maximize impact.
- • Develop and implement scalable playbooks for event planning, lead capture, registration tracking, and post-event follow-up processes.
- • Build and manage event budgets with strict ROI discipline, forecasting spend and measuring performance against revenue goals.
- • Define and track key performance indicators including pipeline generated, revenue attribution, cost per opportunity, event ROI, and meeting conversion rates.
- • Deliver executive-level reporting and insights using data from CRM and marketing automation platforms to optimize channel mix and improve outcomes.
- • Implement standardized systems for lead routing, SLA enforcement, and pre-event enablement to ensure Sales teams are fully prepared and accountable.
- • Continuously analyze event performance data to refine strategies, improve efficiency, and increase the effectiveness of field marketing initiatives.
- • Collaborate cross-functionally to align event investments with account-based marketing priorities and sales territory objectives.
- • Maintain operational rigor across all field marketing activities, ensuring consistency, compliance, and scalability in high-volume execution environments.
- • Leverage Salesforce and marketing automation tools to track, measure, and report on event-driven pipeline and revenue influence.
- • Champion process improvement initiatives to create repeatable, efficient systems that reduce manual effort and increase scalability across global field programs.
🎯 Requirements
- • 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
- • Experience owning and executing large-scale tradeshows and high-volume field programs
- • Demonstrated success driving pipeline and revenue through event programs
- • Experience managing budgets and forecasting ROI
- • Proven people manager with experience leading and developing direct reports
- • Experience in high-growth B2B SaaS environments
🏖️ Benefits
- • Flexible, trust-oriented culture that empowers employees to take full ownership of their roles
- • Emphasis on balancing productivity with self-care
- • Vibrant and dynamic work environment
- • Multitude of benefits available inside and outside of work lives
- • Recognized as a top enterprise startup to bet your career on by Business Insider
- • Ranked as one of the top 100 private cloud companies in the world by Forbes’ Cloud 100
- • Ranked as the 17th fastest growing tech company in the Bay Area and 96th in North America by Deloitte Tech Fast 500
- • Ranked as the #1 best company for remote workers by Quartz
Skills & Technologies
About Workato, Inc.
Workato provides low-code/no-code enterprise automation and integration software that connects applications, data, and business processes across cloud and on-premises systems. Its platform offers pre-built connectors, recipes, and AI-powered workflow orchestration for finance, HR, IT, sales, support, and marketing functions. The company enables organizations to automate tasks without extensive coding, reducing manual effort and accelerating digital transformation initiatives. Workato serves mid-market to large enterprises worldwide through a subscription-based SaaS model, emphasizing security, governance, and scalability for complex integrations.
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