Job Overview
Location
Palo Alto, CA
Job Type
Full-time
Category
Marketing
Date Posted
May 22, 2026
Full Job Description
đź“‹ Description
- • Lead and scale the growth and onboarding strategy for the Mudflap Fuel Card, owning the entire early customer journey from application through activation and the first 12 weeks of retention.
- • Drive measurable improvements in funnel conversion, onboarding performance, and time-to-value by identifying and eliminating friction points in the customer experience.
- • Build scalable onboarding systems that integrate AI, automation, and human engagement to enhance fleet activation, stability, and long-term engagement.
- • Develop and refine onboarding playbooks that standardize best practices, improve operational efficiency, and increase customer satisfaction across diverse fleet segments.
- • Turn onboarding into a data-driven growth engine by establishing clear KPIs, monitoring cohort analytics, and using dashboards to inform strategic decisions.
- • Lead, coach, and develop a high-performing team of 9, fostering a culture of operational excellence, accountability, and customer-centric innovation.
- • Partner cross-functionally with Product, Marketing, Operations, and Customer Success teams to align onboarding initiatives with broader company goals and product roadmaps.
- • Optimize customer acquisition and retention metrics through iterative testing, experimentation, and implementation of customer-centric solutions.
- • Translate customer feedback and behavioral data into actionable product and process improvements that reduce churn and increase lifetime value.
- • Maintain a high bar for quality by sweating the details in every aspect of the onboarding experience, from application forms to post-activation support.
- • Champion a growth mindset by continuously questioning assumptions, testing new methodologies, and scaling what works across the customer lifecycle.
- • Contribute to company-wide initiatives by participating in strategic planning, cross-team reviews, and annual events such as Mudfest.
🎯 Requirements
- • 6+ years of experience in growth, onboarding, operations, or customer lifecycle leadership
- • Proven track record of improving conversion, activation, retention, and customer engagement metrics
- • Highly analytical with experience using data, dashboards, and cohort analysis to drive decisions
- • Strong people leader with a track record of building high-performing teams and scalable processes
- • Strategic and hands-on operator who thrives in fast-paced, high-growth environments
- • Experience leveraging AI and automation to improve operations and customer experience
🏖️ Benefits
- • Competitive salary and equity in a high-growth startup
- • Multiple health benefit options
- • Responsible Time Off
- • 401(k) matching
- • Opportunities and support for major career growth
- • Annual Company offsite event (Mudfest!)
Skills & Technologies
About Mudflap Inc.
Mudflap Inc. operates a mobile application that enables owner-operator truck drivers and small fleets to save on fuel at over 1,500 independent truck stops across the United States. Users reserve discounted fuel through the app, then pay instantly via mobile without needing fleet cards or credit checks. The company partners with fuel retailers to offer lower prices and earns revenue through merchant fees and data services. Founded in 2017 and headquartered in San Francisco, the platform also provides analytics and loyalty rewards to improve fuel purchasing efficiency for small trucking businesses.
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