Senior Manager, Member Activation & Lifecycle Growth

Leap Technologies, Inc.

Job Overview

Location

US (Remote)

Job Type

Full-time

Full Job Description

📋 Description

• Senior Manager, Member Activation & Lifecycle Growth at Leap Technologies, Inc. is responsible for building and running campaigns that turn eligible members into activated Leap patients by leveraging claims data, prior authorization, and member communication channels to drive enrollment in specialty pharmacy treatments.
• Day to day, the role involves owning the campaign calendar, channel strategy, and experiment roadmap across email, SMS, direct mail, employer benefits portals, webinars, landing pages, incentives, and claims-triggered outreach; partnering with Growth Analytics, Content, Design, and Member Ops to translate data into personalized member journeys; building, QAing, and launching campaigns in marketing tools; managing segmentation, workflows, tracking, and reporting; and activating employer-controlled channels through cross-functional collaboration with Client Success and employer-facing teams.
• Leap is a fast-growing benefits solutions pioneer in employer specialty pharmacy, partnering with Fortune 500 companies and TPAs to eliminate hidden markups, expand access to high-quality infusion providers, and bring clarity and fairness to therapy pricing and payment, ensuring patients get life-changing treatments while employers reduce costs.
• In this role, the person will learn to design and scale multi-channel lifecycle marketing campaigns in a regulated healthcare environment, deepen expertise in data-driven targeting using claims and behavioral data, master marketing operations in platforms like HubSpot or Braze, develop product-minded member engagement strategies, and lead cross-functional initiatives that drive measurable impact on patient activation and employer ROI.

🎯 Requirements

• Relevant B2C growth and lifecycle experience in lifecycle marketing, engagement, activation, retention, or consumer product marketing with demonstrated progression in scope and impact
• Experience building and optimizing campaigns across channels such as email, SMS, direct mail, landing pages, and other member or consumer touchpoints, including hypothesis formation, test design, result analysis, and data-driven optimization
• Hands-on campaign execution and marketing operations experience, including building campaigns in tools like HubSpot, Braze, Iterable, Salesforce Marketing Cloud, or Customer.io, with understanding of segmentation, workflows, QA, tracking, deliverability, opt-outs, list hygiene, and reporting
• Product-oriented mindset with ability to use claims, prior authorization, eligibility, or behavioral data to trigger timely, relevant outreach based on member context, therapy, timing, and journey stage
• Operational rigor in high-trust environments, including managing details, anticipating risks, coordinating stakeholders, and building processes to reduce errors as volume scales
• High agency, AI-forward mindset, and ability to lead complex, multi-stakeholder initiatives across content, design, analytics, product, engineering, client success, clinical, and member operations with clear communication to technical and non-technical audiences

Skills & Technologies

Senior

Remote

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Leap Technologies, Inc.

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About Leap Technologies, Inc.

Leap is a technology company focused on revolutionizing the retail experience through its innovative platform. They enable brands to launch and manage their own direct-to-consumer (DTC) physical retail stores seamlessly. Leap's solution provides the infrastructure, technology, and operational support needed to create engaging in-person shopping environments. This allows brands to connect with customers offline, build brand loyalty, and drive sales without the traditional complexities of brick-and-mortar retail. Their approach bridges the gap between online and offline commerce, offering a flexible and scalable model for brands looking to expand their physical presence.

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