Senior Manager, Organic Growth & CRO

Highlightta Inc.

Job Overview

Location

Canada

Job Type

Full-time

Full Job Description

📋 Description

• As Senior Manager, Organic Growth & CRO at Neon One, you will drive how prospects discover, engage with, and convert on the company’s digital presence, directly impacting growth and mission by building a rigorous, data-driven practice in conversion rate optimization, SEO, and answer engine optimization.
• You will own the full CRO function — from experiment design and A/B testing to funnel diagnostics and tracking infrastructure — while leading organic search strategy and AEO, working as an individual contributor with no direct reports but collaborating closely with the marketing website developer and content manager on implementation and strategy.
• Neon One is a mission-driven leader in nonprofit software since 2004, creating intuitive solutions that help small and mid-sized nonprofits connect with people, build trust, and make good happen every day, powered by empathy, innovation, and a customer-first mindset in a fully remote, collaborative environment.
• You will work with a passionate team dedicated to empowering mission-driven organizations, where your work in CRO, SEO, and AEO will directly contribute to pipeline growth and help nonprofits thrive through better digital experiences.
• In this role, you will deepen your expertise in advanced experimentation, technical SEO, AI-powered search optimization, and enterprise-level tracking architecture, while gaining visibility into how data-driven marketing fuels real-world impact for nonprofit clients.
• You will achieve measurable improvements in funnel performance, lead quality, and conversion rates, establishing a scalable optimization practice that becomes a cornerstone of Neon One’s growth strategy and your professional legacy in mission-led technology.

🎯 Requirements

• 6+ years of overall experience in marketing or analytics, with at least 3 years spanning CRO, SEO, or AEO in a dedicated ownership role.
• Hands-on experience designing and running A/B and multivariate tests using tools such as Crazy Egg, VWO, Optimizely, or similar platforms.
• Strong command of GTM / data layer architecture and tracking plan governance.
• Proven SEO expertise, including technical SEO, on-page optimization, and organic performance reporting.
• Experience with AEO/GEO across schema/structured data, featured snippet optimization, AI answer engine optimization, and voice search.
• Proficiency with web analytics platforms (GA4, Heap, Hotjar, etc.) and the ability to build reports and derive insights independently.

🏖️ Benefits

• Opportunity to work in a fully remote, collaborative environment with a mission-driven team focused on empowering nonprofits through technology.
• Chance to build and own a rigorous, data-driven CRO, SEO, and AEO practice that directly impacts company growth and social impact.
• Access to AI tools and automation to enhance experimentation efficiency and analysis, supporting innovation in marketing technology.
• Support for professional growth in a culture that values empathy, innovation, and continuous learning.
• Engagement with purpose-driven work where your efforts help small and mid-sized nonprofits connect with donors and advance their missions.

Skills & Technologies

Senior

Remote

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Highlightta Inc.

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About Highlightta Inc.

Highlightta provides AI-driven video clipping and automated highlight generation for sports, esports, and creator content. The platform ingests live or archived streams, detects key moments using computer vision and audio cues, and delivers ready-to-publish clips for social media. Customers include leagues, teams, broadcasters, and influencers seeking faster turnaround and higher engagement. Core features cover multi-stream support, customizable branding, real-time sharing APIs, and analytics dashboards that track clip performance across TikTok, Instagram, Twitter, and YouTube.

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