Senior Manager, Partner Marketing, APAC

📋 Description

• • Serve as the primary marketing lead for enterprise partnership engagements across APAC, focusing on key markets including Singapore, Hong Kong, Japan, South Korea, Indonesia, Philippines, and India.
• • Design and execute co-marketing campaigns with distribution partners such as digital wallets, neobanks, fintech apps, investment platforms, remittance services, and cross-border payment providers to drive adoption and utilization of USDC.
• • Act as the main liaison between Circle and partner marketing teams, collaborating on growth hypotheses, campaign strategy, and performance measurement.
• • Develop and co-create marketing content with partners including blog posts, case studies, social media assets, and product-focused educational materials.
• • Build and distribute standardized marketing resources and frameworks to enable partners to effectively position and promote Circle’s products to their end-users.
• • Measure, analyze, and report on campaign performance using data-driven insights to optimize future activations and demonstrate ROI.
• • Travel within the APAC region to meet with strategic partners, attend local ecosystem events, and establish Circle as a trusted market influencer in fintech and blockchain circles.
• • Partner cross-functionally with sales, product, legal, and communications teams to align partner marketing initiatives with broader go-to-market objectives.
• • Ideate and lead campaigns that operate under B2B2C or B2B2B models, ensuring alignment with partner customer journeys and market-specific regulatory environments.
• • Translate complex blockchain and digital asset concepts into clear, actionable marketing messages tailored to partner audiences.
• • Continuously refine partner marketing playbooks, processes, and documentation based on campaign learnings and regional feedback.
• • Leverage generative AI tools (e.g., ChatGPT, Gemini) to accelerate content creation, campaign planning, and internal communication workflows.
• • Maintain proficiency with core collaboration tools including Slack, Apple macOS, and GSuite to enable seamless remote and hybrid execution.