Senior Marketing Analyst, Strategy & Analytics

Toptal, LLC

Job Overview

Location

Canada, Europe, South America, UK

Job Type

Full-time

Full Job Description

📋 Description

• Serve as a strategic advisor to marketing leaders by delivering data-driven insights and actionable recommendations that directly influence channel strategy, budget allocation, and financial performance.
• Analyze performance across paid search (SEM), organic search (SEO), and emerging Generative AI channels, evaluating spend efficiency, keyword and query performance, organic visibility, funnel conversion rates, and lead value/ROAS.
• Define, standardize, and own key marketing metrics that are holistic, accurate, aligned with company strategy, and designed to encourage optimal behaviors across teams.
• Build and maintain end-to-end marketing data infrastructure from lead acquisition to revenue generation, integrating and managing Google Analytics, Google Search Console, and Google Ads.
• Develop interactive Tableau dashboards and write complex SQL scripts to extract, transform, and visualize marketing data for leadership reporting and decision-making.
• Conduct diagnostic and predictive analytics to uncover root causes of performance changes, test hypotheses, build forecasting models, and prototype solutions for marketing optimization.
• Leverage Generative AI tools (Claude, Gemini, ChatGPT) to automate reporting workflows, accelerate data analysis, and evaluate the impact of AI-driven search and referral channels on marketing outcomes.
• Map marketing processes and customer journeys to their corresponding data flows across acquisition, engagement, and revenue stages to identify gaps and inefficiencies.
• Proactively identify opportunities to improve efficiency, conversion, revenue generation, client and talent experience, systems, tools, and cash usage through data-led discovery.
• Collaborate with marketing stakeholders, data analysts, and business process owners to prioritize competing requests, align on metric definitions, and empower data-backed decision-making.
• Perform detailed root cause analysis to expose critical drivers of channel performance and translate findings into strategic initiatives that move key performance metrics.
• Work cross-functionally to align marketing analytics with financial and operational outcomes, connecting data insights to business impact beyond reporting.
• Become a subject matter expert on Toptal’s marketing data architecture and processes, contributing to the design and scaling of a world-class marketing analytics function.
• Onboard rapidly, shadow key teams in the first week, understand marketing operations and data storage by month one, and begin delivering insights for leadership meetings within 30 days.
• By three months, develop proficiency in critical marketing data elements and begin assessing how marketing decisions impact financial performance.
• By six months, solve real business problems that impact key marketing and financial KPIs, and help standardize metric definitions across the organization.
• By one year, inform major strategic priorities, goals, and performance indicators, and lead the evolution of the marketing analytics function.
• Communicate complex analytical findings simply and intuitively, challenge assumptions, flag blind spots, and maintain clarity under ambiguity in a fast-paced, remote environment.
• Operate as a world-class individual contributor—driving impact through hands-on analysis, not delegation—and thrive in a high-autonomy, globally distributed team.

🎯 Requirements

• Bachelor’s degree required
• 5+ years of experience in data analysis, analytics, or business intelligence with a focus on marketing analytics
• 2+ years of experience in general consulting or an analytical operations function
• Demonstrated experience analyzing SEM, SEO, and Generative AI / AI-driven search channels
• Proficiency in SQL and experience with BI tools such as Tableau
• Hands-on experience using Generative AI tools (Claude, Gemini, ChatGPT) to support analysis, automation, and reporting

🏖️ Benefits

• Fully remote position with a global team
• No visa sponsorship or assistance provided
• Work in a fast-paced, innovative environment with a culture of autonomy and innovation
• Opportunity to shape a world-class marketing analytics function at a $200M+ revenue company

Skills & Technologies

Python

Senior

Remote

Degree Required

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Toptal, LLC

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About Toptal, LLC

Toptal operates a global marketplace that screens and connects businesses with freelance software engineers, designers, finance experts, product managers, and project managers. Founded in 2010, the company uses a rigorous vetting process—accepting fewer than 3% of applicants—to supply on-demand talent for short-term contracts or long-term engagements. Clients range from startups to Fortune 500 enterprises seeking scalable teams without traditional hiring overhead. Toptal handles talent matching, contracts, and payments, enabling remote collaboration across time zones. The fully distributed organization itself has no central headquarters and relies on the same freelance model internally.

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