Job Overview
Location
United States
Job Type
Full-time
Category
Data Science
Date Posted
July 5, 2026
Full Job Description
đź“‹ Description
- • Analyze data and build models to evaluate performance of paid search (SEM), organic search (SEO), and Generative AI marketing channels, delivering actionable insights to marketing leaders.
- • Define, measure, and validate holistic, accurate metrics aligned with company strategy to guide budget allocation and channel optimization across acquisition, engagement, and revenue funnels.
- • Develop and maintain Tableau dashboards and SQL scripts to extract, transform, and visualize marketing data from Google Analytics, Google Search Console, and Google Ads.
- • Conduct diagnostic and descriptive analytics to uncover root causes of performance changes, identify inefficiencies, and recommend improvements in spend efficiency, keyword performance, organic visibility, funnel conversion, and lead ROAS.
- • Map marketing processes and data flows across acquisition, engagement, and revenue generation to ensure data integrity and alignment between operational activities and analytical outputs.
- • Leverage Generative AI tools (Claude, Gemini, ChatGPT) to automate reporting workflows, accelerate analysis, and assess the impact of AI-driven search and referral channels on marketing outcomes.
- • Collaborate with marketing stakeholders, data analysts, and business process owners to prioritize competing requests, align on metric definitions, and empower data-backed decision-making.
- • Proactively identify opportunities to improve efficiency, conversion, revenue generation, client and talent experience, systems, tools, and cash usage through data-driven experimentation and prototyping.
- • Perform exploratory data analysis, hypothesis testing, predictive modeling, and forecasting to inform strategic marketing initiatives and financial performance.
- • Build and maintain marketing data infrastructure from lead acquisition to revenue attribution, ensuring seamless integration of tools and consistent data standards.
- • Communicate complex analytical findings simply and intuitively to non-technical stakeholders, challenging assumptions and flagging blind spots in data interpretation.
- • Work independently with minimal supervision in a fast-paced, remote environment, managing multiple deadlines and diverse priorities across global teams.
- • Onboard quickly into Toptal’s culture and operations, shadowing key teams to understand marketing channels and data systems within the first week.
- • Within the first month, gain foundational understanding of marketing data storage, SEM/SEO/Generative AI operations, and current reporting frameworks.
- • Within three months, develop proficiency in critical marketing processes and begin delivering insights for leadership meetings.
- • Within six months, perform detailed root cause analyses and contribute to aligning standardized metrics across the company.
- • Within one year, become a subject matter expert in marketing data flows and help build a world-class marketing analytics function that informs strategic goals and performance indicators.
🎯 Requirements
- • Bachelor’s degree required
- • 5+ years of experience in data analysis, analytics, or business intelligence with a focus on marketing analytics
- • 2+ years of experience in general consulting or an analytical operations function
- • Demonstrated experience analyzing SEM, SEO, and Generative AI / AI-driven search channels
- • Proficiency in SQL and experience with BI tools (Tableau, Qlik, PowerBI, etc.)
- • Hands-on experience using Generative AI tools (Claude, Gemini, ChatGPT) to support analysis, automation, and reporting
🏖️ Benefits
- • Participation in a 401(k) retirement plan
- • Medical, dental, and vision health insurance plans
- • Basic life insurance and short-term/long-term disability coverage
- • Access to flexible spending, dependent care, and health savings accounts
- • Telehealth virtual doctor access
- • Employee assistance program
- • Flexible paid time off
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Toptal, LLC
Toptal operates a global marketplace that screens and connects businesses with freelance software engineers, designers, finance experts, product managers, and project managers. Founded in 2010, the company uses a rigorous vetting process—accepting fewer than 3% of applicants—to supply on-demand talent for short-term contracts or long-term engagements. Clients range from startups to Fortune 500 enterprises seeking scalable teams without traditional hiring overhead. Toptal handles talent matching, contracts, and payments, enabling remote collaboration across time zones. The fully distributed organization itself has no central headquarters and relies on the same freelance model internally.
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
Similar Opportunities
Global HR Solutions, Inc.
3 months ago
Tempo Labs Inc.
3 months ago
4 days ago