Senior Marketing Automation Specialist

📋 Description

• • As a Senior Marketing Automation Specialist at Apply Digital Corporation, you will play a pivotal role in driving AI-powered marketing transformation for global enterprise clients, enabling measurable impact across complex, multi-brand ecosystems by designing, implementing, and optimizing sophisticated marketing automation workflows that align with client business objectives.
• • Day to day, you will architect and manage end-to-end marketing automation campaigns using platforms such as Salesforce Marketing Cloud, HubSpot, or Adobe Campaign; collaborate with cross-functional pods including strategy, design, and engineering teams to integrate data, personalize customer journeys, and ensure seamless execution; monitor campaign performance, conduct A/B testing, and leverage analytics to optimize engagement, conversion, and ROI; maintain data hygiene, segmentation strategies, and compliance with privacy regulations (e.g., GDPR); and contribute to pod-level retrospectives and sprint planning to continuously improve delivery quality and innovation.
• • You will join a global team of 750+ professionals operating under Apply Digital’s ‘One Team’ pod model, where senior leadership, subject matter experts, and cross-functional specialists work together within a unified tech and delivery framework grounded in agile scrum and sprint cadences; the company fosters a culture rooted in SHAPE values—Smart, Humble, Active, Positive, and Excellent—creating a safe, empowering, and fun environment where innovation and collaboration thrive across offices in Spain and beyond.
• • In this role, you will deepen your expertise in enterprise marketing automation and AI-driven personalization, gain exposure to Fortune 500 clients across industries such as retail, healthcare, technology, and entertainment, and develop leadership capabilities by mentoring junior team members and influencing cross-pod initiatives; you will also enhance your strategic thinking by connecting tactical execution to broader customer experience transformation goals, positioning yourself as a trusted advisor in marketing technology innovation.