Senior Marketing Data Analyst

WellTech Limited

Job Overview

Location

Ukraine

Job Type

Contract

Full Job Description

📋 Description

• We are looking for a Senior Marketing Analyst focused on measurement and signal engineering — ensuring Meta, Google Ads, TikTok, and other ad platforms receive accurate, timely, and high-quality conversion signals.
• Partner with Marketing and ad network representatives to improve conversion signals, assess product and ad platform changes, and investigate signal-related performance drops.
• Design and maintain conversion pipelines for ad networks with support from Data Engineering team.
• Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing.
• Manage GTM releases across multiple web properties and implement pixels and conversion events for ad networks.
• Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads.
• Build monitoring and alerts for errors, latency, coverage, and discrepancies.
• Maintain UTM parameters and campaign naming conventions and ensure correct attribution.
• Build ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics.
• Define Signal Engineering metrics.
• Build and maintain custom marketing datasets.

🎯 Requirements

• 3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking
• Advanced SQL (window functions, CTEs, performance-aware querying, data quality checks) and experience working with large data warehouses
• Hands-on experience with Google Tag Manager
• Experience with visualization tools (Tableau, Looker, or similar) — Tableau is our primary BI tool
• Proven experience partnering with performance marketing / UA stakeholders and communicating insights to non-technical audiences
• Understanding of browser-side and server-side tracking
• Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies, and conversion setup
• Solid understanding of marketing metrics
• Understanding of GDPR-compliant tracking approaches
• Ability to communicate effectively in English (written + spoken)

🏖️ Benefits

• Grow Together: Join a culture that champions both personal and professional growth
• Lead by Example: No matter your role, your leadership matters
• Results-Driven: We’re all about achieving meaningful outcomes
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world

Skills & Technologies

Senior

Onsite

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WellTech Limited

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About WellTech Limited

WellTech Limited is a Cyprus-based holding company that builds and operates a portfolio of mobile health, fitness, and wellness applications. Its brands include BetterMe, Muscle Booster, Yoga-Go, and WalkFit, serving over 200 million users worldwide. The company focuses on AI-driven personalized programs for weight management, mental health, physiotherapy, and activity tracking, combining science-backed content with behavioral coaching. Revenue is generated through freemium subscriptions and in-app purchases across iOS and Android platforms.

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