Senior Marketing Manager

Workato, Inc.

Job Overview

Location

Sydney, Australia

Job Type

Full-time

Full Job Description

📋 Description

• Lead the strategy and execution of high-impact marketing programs across field and digital channels to generate pipeline, awareness, and deal acceleration in the ANZ market.
• Research and identify industry-leading third-party programs to drive new logo acquisition, thought leadership, and brand awareness through solution-focused content and innovative outreach methods.
• Collaborate with cross-functional teams including Product Marketing, Design, Sales, and Customer Success to ensure consistent messaging and timely delivery of marketing deliverables aligned with overall strategy.
• Architect and execute multi-channel integrated campaigns, including personalized campaigns for strategic accounts, in close partnership with Sales, SDRs, and Customer Success to accelerate deals and expand existing customer accounts.
• Develop compelling, audience-centric messaging and creative content tailored to diverse buyer personas, industries, and funnel stages.
• Manage campaign budgets with rigorous focus on ROI, continuously monitoring, reporting, and optimizing performance metrics across all marketing initiatives.
• Design and manage landing pages, microsites, and tailored content assets such as case studies, business cases, and ROI calculators in partnership with content and design teams.
• Play a crucial role in the planning and execution of WoW Sydney 2026, a key company event.
• Own end-to-end planning, execution, and optimization of integrated digital marketing campaigns across paid search, paid social (LinkedIn, Meta), display advertising, email, SEO, GEO targeting, and content syndication.
• Ensure all marketing activities align with Workato’s enterprise-grade brand positioning and support its position as a leader in iPaaS and AI orchestration for Fortune 500 companies.
• Maintain deep understanding of the B2B software technology landscape, particularly in IT infrastructure and automation markets, to inform campaign strategy and messaging.
• Drive accountability for marketing performance by translating data into actionable insights and refining tactics to maximize conversion and pipeline growth.
• Act as a key regional marketing leader, contributing to the broader APJ marketing strategy under the direction of the APJ Senior Marketing Director.

🎯 Requirements

• 8+ years of B2B software/technology field or partner marketing experience
• Experience managing large-scale events with 1,000+ attendees
• Proven experience marketing to IT decision-makers
• Knowledge of Marketo, Salesforce, and other MarTech tools
• Ability to occasionally travel as permitted
• Experience managing a team

🏖️ Benefits

• Flexible, trust-oriented culture that empowers ownership of roles
• Emphasis on balancing productivity with self-care
• Vibrant and dynamic work environment
• Access to a comprehensive suite of employee benefits

Skills & Technologies

Senior

Remote

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Workato, Inc.

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About Workato, Inc.

Workato provides low-code/no-code enterprise automation and integration software that connects applications, data, and business processes across cloud and on-premises systems. Its platform offers pre-built connectors, recipes, and AI-powered workflow orchestration for finance, HR, IT, sales, support, and marketing functions. The company enables organizations to automate tasks without extensive coding, reducing manual effort and accelerating digital transformation initiatives. Workato serves mid-market to large enterprises worldwide through a subscription-based SaaS model, emphasizing security, governance, and scalability for complex integrations.

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