Senior Marketing Manager, Demand Gen

Tonic AI, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end demand generation for Tonic AI’s three product lines (Tonic Fabricate, Tonic Textual, and Structural), driving pipeline from first impression to signed-up user in a product-led growth (PLG) and account-based marketing (ABM) environment.
• Build, manage, and optimize paid acquisition campaigns across Google Ads (search campaigns for all three products, with deep focus on Structural’s top-performing keywords), LinkedIn, and emerging channels including Meta and Reddit based on performance data.
• Design and execute display advertising and retargeting campaigns to maximize conversion efficiency and reduce CAC across funnel stages.
• Lead YouTube advertising strategy, creating and testing ad creatives tailored to technical and enterprise audiences.
• Develop and manage end-to-end email acquisition sequences targeting net-new prospects for both Fabricate and Textual audiences, including copywriting, sequencing, and deliverability optimization.
• Coordinate messaging and timing with SDRs but retain full ownership of email strategy, tone, and performance metrics.
• Execute ABM campaigns for Tonic Textual, including direct mail initiatives targeting high-intent accounts where digital channels underperform, and test creative, list, and offer combinations with measurable response tracking.
• Run a continuous test-and-learn experimentation cadence across creative, audience, and channel combinations to identify high-ROI opportunities and scale successful tactics.
• Document all campaign results, insights, and learnings to enable cross-team knowledge sharing and inform future spending decisions.
• Optimize landing pages and conversion funnels for paid traffic to maximize signup conversion rates, ensuring alignment between ad messaging and user experience.
• Operate independently with minimal infrastructure, making data-driven decisions in a fast-moving B2B SaaS startup environment without relying on agency support.
• Write all ad copy and email copy in-house; no reliance on external copywriters—owning messaging from concept to launch.
• Be accountable for measurable outcomes: signup volume by channel, signup quality (converted to qualified opportunity), channel CAC, payback period, and number of new channels scaled per quarter.
• Ramp quickly from inheriting existing campaigns to independently owning and driving performance against pipeline targets within 30/60/90 days.
• Identify and request budget, assets, or team support when necessary to accelerate campaign velocity and scale winning initiatives.
• Leverage AI tools daily to automate repetitive workflows, generate creative variants, and unblock execution without waiting on resources—AI is integral to your workflow, not experimental.
• Work directly with the Senior Director of Growth Marketing, with clear ownership and visibility of your impact on revenue.
• Build the acquisition engine for a disruptive AI infrastructure company in a rapidly accelerating market, where every campaign you run has a direct and measurable impact on company growth.

🎯 Requirements

• 4–7 years in demand generation, growth marketing, or acquisition-focused roles
• AI-native operator who uses AI tools daily to automate, create, and unblock work—AI is embedded in your workflow
• Direct experience with acquisition for a PLG or freemium SaaS product
• Hands-on experience building and managing Google Ads and LinkedIn Campaign Manager campaigns
• Proven experience running email marketing programs including copywriting, sequencing, and deliverability
• Demonstrated ABM experience including account selection, multi-threading, and driving engagement

🏖️ Benefits

• Direct reporting to Senior Director of Growth Marketing with clear ownership and visibility
• Autonomy to test unconventional channels and bold campaigns with immediate feedback on revenue impact
• Opportunity to build the acquisition engine for a category-leading AI infrastructure company
• Work in a fast-paced, remote-first startup environment with minimal bureaucracy

Skills & Technologies

REST

Senior

Remote

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Tonic AI, Inc.

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About Tonic AI, Inc.

Tonic AI develops data synthesis and privacy solutions for software testing and analytics. Its platform generates production-like synthetic datasets that preserve referential integrity and statistical properties while removing sensitive information. The company serves engineering, data science, and compliance teams in financial services, healthcare, and technology sectors, enabling safe sharing of realistic data for development, QA, and analytics workflows without exposing personal or confidential records.

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