Sanity, Inc logo

Senior Marketing Operations Specialist

Job Overview

Location

Remote in the United States or Canada

Job Type

Full-time

Category

Marketing

Date Posted

May 8, 2026

Full Job Description

đź“‹ Description

  • • Senior Marketing Operations Specialist responsible for owning the operational engine behind pipeline generation at Sanity, managing Marketo and Salesforce infrastructure to power go-to-market motion using ABM, intent data, and AI-powered automation.
  • • Day-to-day responsibilities include owning pipeline generation targets with demand gen, SDRs, and sales; modeling and analyzing the full-funnel customer journey; ensuring marketing data quality; implementing demand gen and ABM campaigns; managing lead routing and handoff SLAs with SDRs; maintaining campaign-to-opportunity attribution; and administering the Marketo instance end-to-end including programs, templates, smart campaigns, and integrations.
  • • Part of a revenue operations team reporting to the Director of Revenue Operations, working cross-functionally with demand gen, SDRs, content, and product marketing to convert strategy into measurable pipeline at a fast-growing B2B SaaS company serving clients like SKIMS, Figma, Riot Games, and Nordstrom.
  • • Opportunity to deepen expertise in marketing automation, ABM, intent data, and AI-driven automation while contributing to scalable pipeline generation and gaining exposure to cutting-edge marketing technology stack integrations in a high-growth, innovative environment.

🎯 Requirements

  • • 7+ years of experience in marketing operations at a B2B SaaS company
  • • Deep hands-on expertise in Marketo and Salesforce
  • • Proven track record of building and optimizing marketing automation programs that drive pipeline generation
  • • Strong understanding of B2B buyer journey, account-based marketing, intent data, and lead lifecycle management
  • • Experience partnering with SDR and sales teams on lead routing, handoff SLAs, and funnel optimization
  • • Data-fluent with ability to frame analytical briefs and collaborate with data teams
  • • Experience managing marketing tech stack integrations (intent data, ABM tools, enrichment) and interest in applying AI to automate marketing programs

🏖️ Benefits

  • • Highly-skilled, inspiring, and supportive team
  • • Positive, flexible, and trust-based work environment encouraging long-term professional and personal growth
  • • Global, multi-culturally diverse group of colleagues and customers
  • • Comprehensive health plans and perks
  • • Healthy work-life balance accommodating individual and family needs
  • • Competitive stock options program and location-based salary

Skills & Technologies

Heroku
Senior
Remote

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About Sanity, Inc

Sanity, Inc. offers a headless content platform that treats content as structured data, enabling teams to author, manage, and deliver content via APIs to any digital channel. The product includes an open-source editing environment (Sanity Studio), a hosted Content Lake for real-time storage and delivery, media asset management, and developer tools for custom schemas, integrations, and automation. Sanity targets product, engineering, and editorial teams that need flexible content models, collaborative editing, and programmatic publishing across web, mobile, and app experiences. The company provides enterprise features for security, performance, and governance and integrates with common developer frameworks and services.

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