Drata, Inc. logo

Senior Marketing Operations Specialist

Job Overview

Location

Hybrid - San Francisco

Job Type

Full-time

Category

Marketing

Date Posted

July 10, 2026

Full Job Description

đź“‹ Description

  • • Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities.
  • • Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently.
  • • Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms.
  • • Document what's automated, what remains human-in-the-loop, and why — keeping the team's automation framework current as new tools come online.
  • • Own data hygiene standards for lead source, UTM tagging, and campaign metadata to support accurate attribution and pROI reporting.
  • • Enforce QA processes for email deliverability, list accuracy, and personalization data.
  • • Ensure workflows comply with GDPR/CCPA and internal data governance standards.
  • • Support UTM standardization and analytics QA to keep attribution reporting audit-ready.
  • • Collaborate with Marketing Analytics on reporting needs, campaign performance tracking, and attribution readiness.
  • • Partner with Platform Ops on tool integrations and funnel-wide personalization efforts.
  • • Build and maintain playbooks, SOPs, and process documentation to drive repeatability and reduce single-person dependency on critical workflows.

🎯 Requirements

  • • 4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS.
  • • Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration.
  • • Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context.
  • • Experience with lead routing tools (LeanData, Qualified, or similar).
  • • Demonstrated experience building automations or integrations — whether through native tool workflows, scripting, no-code/low-code platforms, or AI-assisted tooling.

🏖️ Benefits

  • • Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success.
  • • Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
  • • Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.

Skills & Technologies

REST
Senior
Hybrid
$110k-136k

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About Drata, Inc.

Drata is a compliance automation platform that continuously monitors and collects evidence for security frameworks such as SOC 2, ISO 27001, HIPAA, and PCI DSS. It integrates with cloud services, identity providers, and SaaS tools to track controls, manage risks, and generate audit-ready documentation. The company serves technology startups and enterprises seeking to streamline security compliance workflows and maintain continuous monitoring without manual spreadsheets.

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