Senior Marketing Programs Manager, APAC

📋 Description

• • Senior Marketing Programs Manager, APAC role at Proofpoint to lead and scale email and webinar demand generation programs across India, Australia, New Zealand, and Southeast Asia, driving pipeline and aligning global strategy with regional execution.
• • Day-to-day responsibilities include owning APAC email marketing channel (calendar, strategy, execution, testing, reporting), planning and executing quarterly webinar programs, managing full lifecycle in Marketo, building nurture programs, overseeing webinar execution from concept to follow-up, developing segmentation strategy, and driving A/B testing and performance reporting.
• • Part of a global demand generation function within Proofpoint, a leader in human- and agent-centric cybersecurity protecting organizations’ people, data, and AI agents; collaborates closely with regional field marketing, content, product marketing, and sales teams in a matrixed environment.
• • Opportunity to build scalable, repeatable programs, standardize processes and templates, improve engagement and conversion rates, increase pipeline contribution, and gain expertise in global B2B demand generation within a cybersecurity leader committed to innovation and inclusion.