Job Overview
Location
Ukraine
Job Type
Full-time
Category
Marketing
Date Posted
May 16, 2026
Full Job Description
đź“‹ Description
- • Manage end-to-end paid social advertising campaigns primarily on Meta, optimizing for subscription growth across web funnels with full ownership of ad account performance and strategy.
- • Directly manage and scale monthly ad budgets exceeding $500,000 across Meta and other paid social platforms, ensuring consistent ROI and sustainable growth in user acquisition.
- • Develop, execute, and analyze A/B tests to identify high-performing creatives, audiences, and messaging strategies, using performance data to guide iterative improvements.
- • Collaborate closely with the creative team to provide actionable feedback on ad concepts, ensuring alignment between campaign objectives and visual/content execution.
- • Partner with the data team to leverage insights from Tableau, MixPanel, and other analytics tools, building custom performance frameworks to inform targeting and budget allocation decisions.
- • Conduct continuous market and competitor research to identify emerging trends, platform updates, and best practices in paid social advertising.
- • Independently make data-driven decisions on budget scaling, geographic expansion, and campaign adjustments across multiple countries and regions with minimal oversight.
- • Proactively identify new growth opportunities through experimentation, including novel audience segments, ad formats, and bidding strategies on Meta’s platform.
- • Maintain deep expertise in Meta’s advertising infrastructure, including account structures, pixel implementation, conversion tracking, automated bidding, and advanced audience targeting capabilities.
- • Communicate clear, concise weekly performance reports and strategic recommendations to stakeholders, translating complex data into actionable insights.
- • Drive cross-functional alignment with product, analytics, and creative teams to ensure user acquisition goals are integrated into broader company growth initiatives.
- • Demonstrate autonomy in a fast-paced environment by self-initiating optimizations, testing new ideas, and owning outcomes without needing constant direction.
- • Focus on long-term performance and sustainable growth over short-term gains, prioritizing efficiency, scalability, and ROI across all campaigns.
- • Stay current with platform algorithm changes, privacy updates, and advertising policy shifts on Meta and related platforms to maintain campaign compliance and effectiveness.
- • Maintain high standards of analytical rigor, ensuring all campaign decisions are backed by statistical significance, cohort analysis, and robust performance metrics.
- • Operate within CET time zone (±4 hours) to ensure seamless collaboration with global teams and timely execution of time-sensitive campaigns.
- • Take full ownership of campaign KPIs, including cost per subscription, lifetime value, and return on ad spend, with accountability for meeting or exceeding targets.
- • Continuously refine creative testing methodologies and audience segmentation strategies based on real-time performance data and emerging user behaviors.
- • Contribute to the evolution of the user acquisition playbook by documenting successful tactics and sharing knowledge across the team.
🎯 Requirements
- • Minimum 3 years of hands-on experience managing paid social campaigns on Meta, TikTok, Snapchat, and/or Pinterest with proven ability to scale budgets efficiently while maintaining strong ROI
- • Experience managing $500k+ in monthly ad spend across paid social channels with consistent performance optimization and sustainable growth
- • Demonstrated ability to run and scale campaigns across multiple countries and regions, making independent, data-driven scaling decisions
- • Advanced analytical skills with proficiency in Tableau, MixPanel, or similar tools to build custom performance analyses and frameworks
- • Deep understanding of Meta’s ad platform architecture, including audience targeting, bidding strategies, and creative testing methodologies
- • Self-driven, autonomous professional comfortable in fast-paced environments who proactively identifies opportunities for testing, optimization, and growth
🏖️ Benefits
- • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
- • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize well-being, without counting days
- • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
- • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
- • Flexible Independent Contractor Agreement: Unlock benefits of flexibility, autonomy, and entrepreneurial opportunities, including tax advantages, networking opportunities, and reduced employment obligations
Skills & Technologies
Go
Design
Senior
Remote
About Ruby Labs Ltd.
Ruby Labs Ltd. is a London-based product studio that builds and scales consumer subscription mobile and web applications. The company focuses on health, wellness, and productivity verticals, developing apps such as Hint, Able, and the award-winning fitness platform FitCoach. Using data-driven growth and proprietary technology, Ruby Labs rapidly prototypes, launches, and iterates products to serve millions of global users. The team combines engineering, product design, and performance marketing expertise to create sustainable digital businesses. Founded in 2018, Ruby Labs operates a portfolio of self-funded apps, emphasizing user privacy, scientific validation, and long-term customer value.
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