Senior Paid Media Manager

📋 Description

• • As a Senior Paid Media Manager at 8x8, you will drive effective marketing campaigns and programs that generate leads and opportunities, directly impacting corporate sales and marketing objectives in a global CX technology leader.
• • Day to day, you will develop and execute demand generation activities across channels like ABM, email, digital marketing, content marketing, and webinars; strategize and drive nurturing campaigns for existing leads; own content and editorial calendars; manage the marketing prospect database; develop scalable marketing playbooks; collaborate with product and sales teams; and oversee marketing automation and CRM integration for lead flow and attribution.
• • 8x8 connects customers and teams globally, empowering CX leaders with performance insights to make smarter decisions, delight customers, and drive lasting business impact through cloud communications solutions.
• • In this role, you will deepen your expertise in B2B SaaS/CPaaS demand generation, master marketing automation and CRM integration, lead cross-functional campaigns with measurable impact, and scale systems that drive pipeline and revenue growth.