Senior Paid Media Strategist (Remote Canada)

📋 Description

• • Senior Paid Media Strategist responsible for overseeing and leading a portfolio of paid media accounts, serving as the primary client contact, and driving strategic execution to meet SQL and customer acquisition goals for enterprise SaaS clients.
• • Day-to-day responsibilities include managing campaign performance across Google Ads, Facebook Ads, and LinkedIn Ads, building quarterly strategies, optimizing budgets, analyzing performance data, coordinating with vendors, and ensuring accurate lead routing in CRM systems.
• • Directive Consulting is a performance marketing agency specializing in SaaS and tech companies, utilizing its proprietary Customer Generation methodology to focus on SQLs and customers rather than traditional metrics like MQLs, offering integrated services in Paid Media, SEO/Content, CRO, and Video.
• • The role offers deep expertise in B2B SaaS paid media strategy, exposure to enterprise-level accounts, opportunity to influence cross-service growth, and development of storytelling with data while working in a remote-first, people-first culture that values curiosity, quality, and continuous learning.