Senior Partner Marketing Manager

BetterUp, Inc.

Job Overview

Location

Austin, TX

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end design and execution of co-marketing programs with strategic enterprise software partners, starting with Workday, to drive joint go-to-market initiatives and expand BetterUp’s channel presence.
• Build and maintain a scalable library of field-ready co-marketing assets—including one-pagers, outcomes briefs, technical overviews, and short videos—that enable BetterUp and partner sales teams to engage buyers at all levels: executive, business decision-maker, and technical buyer.
• Plan, execute, and activate on-the-ground at large-scale partner events such as Workday Rising (15,000+ attendees), partner QBRs, Customer Experience Center activations, and targeted joint customer events, ensuring post-event pipeline follow-through with field teams.
• Directly manage relationships with partner marketing counterparts to surface joint program opportunities, align on investment priorities, and establish BetterUp as the preferred partner for co-marketing collaboration.
• Develop and manage a pipeline of joint customer success stories: identify prospects, secure approvals from BetterUp and partner account executives, and produce multi-format assets for use in events, digital channels, and executive briefings.
• Manage the co-marketing budget, including vendor relationships, SOWs with production partners, and ROI-driven decisions on what programs to scale, repeat, or discontinue.
• Lead quarterly co-marketing planning cycles with partner stakeholders and report key outcomes to leadership, including pipeline generation, content performance, and program impact metrics.
• Collaborate cross-functionally with Demand Generation, Creative, Events, Sales, Services, and Product teams to ensure seamless integration of partner marketing into BetterUp’s broader go-to-market strategy.
• Operate with autonomy in ambiguous environments, building systems and frameworks from scratch rather than relying on existing templates, ensuring scalability and repeatability across regions and teams.
• Leverage AI as a force multiplier to enhance content creation, research synthesis, asset iteration, and program planning—demonstrating tangible improvements in quality and efficiency while maintaining human judgment and creativity.
• Adapt messaging and tactics to align with two distinct sales cultures: BetterUp’s and those of enterprise software partners, earning mindshare and trust within competitive partner ecosystems.
• Ensure all co-marketing assets and programs are designed for use by partner field reps who may never meet you directly, prioritizing clarity, consistency, and ease of adoption.
• Stay current on evolving product messaging and partner offerings to continuously update co-marketing materials and ensure alignment with both BetterUp’s and partners’ strategic priorities.
• Contribute to the evolution of BetterUp’s AI-forward work culture by experimenting with AI tools, sharing discoveries openly, and helping define best practices for AI-augmented marketing.

🎯 Requirements

• 8-10+ years in partner marketing, channel marketing, or alliances with direct experience building go-to-market motions alongside major enterprise software companies
• Experience standing up a partner marketing function or program from scratch, including building infrastructure without existing templates
• Proven track record of creating field-ready content for executive, business, and technical buyers that sales teams on both sides actively use
• Experience owning event strategy and execution at scale, including on-the-ground activation at large partner conferences like Workday Rising
• Fluency in co-sell and channel dynamics, including quota retirement, motivators for partner field reps, and earning mindshare in competitive ecosystems
• Comfort navigating two sales cultures simultaneously and adapting approach to each

🏖️ Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental, and vision insurance
• Flexible paid time off including all federal/statutory holidays, 4 BetterUp Inner Workdays, and 5 Volunteer Days
• Learning and Development stipend
• Company-wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

Skills & Technologies

Senior

Remote

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BetterUp, Inc.

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About BetterUp, Inc.

BetterUp is a San Francisco-based human transformation company that provides a mobile coaching and development platform combining behavioral science, AI, and certified coaches. Its offerings include one-to-one coaching, group sessions, and digital content focused on leadership development, well-being, diversity, and performance for individuals, teams, and large enterprises. The company serves Fortune 1000 clients and government agencies, measuring behavioral change through analytics and longitudinal research. Founded in 2013, BetterUp operates globally with offices across North America and Europe, delivering scalable coaching programs designed to improve engagement, resilience, and organizational culture.

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