Senior Partner Marketing Manager

📋 Description

• • As our Senior Partner Marketing Manager, you'll be the architect of our partner marketing ecosystem in APJ.
• • You'll design and execute strategies that transform partnerships into powerful revenue engines, creating scalable programs that drive mutual success for UiPath and our partners.
• • Partner Program Development: Design and execute comprehensive partner marketing strategies aligned with business objectives and partner tiers working with Partner team.
• • Develop partner marketing toolkits and enablement materials.
• • Create scalable co-marketing programs that drive partner activation and revenue.
• • Build and manage partner marketing campaigns across the partner lifecycle.
• • Co-Marketing & Campaign Execution: Collaborate with strategic partners to develop joint value propositions and go-to-market strategies.
• • Plan and execute co-branded campaigns including webinars, events, content, etc.
• • Coordinate joint solution launches and partner announcements.
• • Manage Marketing Development Funds (MDF) programs and partner marketing budgets.
• • Drive partner participation in UiPath marketing programs and events including sponsorships, booths, conferences, etc.
• • Partner Enablement & Communication: Create partner-facing marketing content, sales tools, and competitive positioning materials.
• • Educate partners on UiPath messaging, value propositions, and campaign best practices.
• • Build and maintain partner marketing portal with on-demand resources.
• • Establish regular communication cadence with partner marketing teams.
• • Conduct partner marketing workshops and enablement sessions.
• • Performance Management & Analytics: Define KPIs and success metrics for partner marketing programs.
• • Track and report on partner-sourced and partner-influenced pipeline and revenue.
• • Analyze program effectiveness and ROI to optimize investment and strategy.
• • Provide regular business reviews with key partners on marketing performance.
• • Leverage data and insights to continuously improve partner engagement.
• • Cross-Functional Collaboration: Align with Partner team on partner priorities and entitlements.
• • Work with Product Marketing to ensure partner messaging aligns with product strategy.
• • Collaborate with Field Marketing on regional partner events and activities.
• • Coordinate with Marketing Operations on lead routing, attribution, and reporting.
• • This is what you'll bring to the team: 10-15 years of B2B marketing experience with at least 10 years in partner, channel, or alliance marketing.
• • Proven track record of building and scaling successful partner marketing programs in enterprise technology.
• • Deep understanding of partner ecosystems including GSIs, technology alliances, and channel partners.
• • Experience managing MDF programs and co-marketing budgets.
• • Experience on scaling efforts with AI workflows and tools.
• • Strong relationship-building skills with ability to influence partner organizations.
• • Excellent project management capabilities with ability to manage multiple partner relationships simultaneously.
• • Experience with marketing automation platforms (Marketo, HubSpot) and CRM systems (Salesforce).
• • Outstanding written and verbal communication skills.
• • Bachelor's degree in Marketing, Business, or related field.
• • Preferred Qualifications: Experience in the automation, AI, cloud, or enterprise software industry.
• • Knowledge of partner program structures (Gold/Silver/Bronze tiers, specializations, certifications).
• • Familiarity with partner relationship management (PRM) platforms.
• • Experience with global partner programs and international marketing.
• • Understanding of partner compensation models and incentive structures.
• • MBA or advanced degree.
• • What We're Looking For: Partner-Centric: Genuine passion for building mutually beneficial partner relationships.
• • Strategic & Tactical: Ability to develop high-level strategy while executing hands-on programs.
• • Collaborative: Strong cross-functional team player who can navigate complex organizations.
• • Results-Driven: Focus on measurable outcomes including pipeline and revenue impact.
• • Entrepreneurial: Self-starter who can build programs from the ground up.
• • Adaptable: Thrives in fast-paced environments with changing priorities.
• • Influential: Ability to drive alignment without direct authority.