Senior Product Marketing Manager

📋 Description

• • The Senior Product Marketing Manager is the connective tissue between what we build and how we bring it to market, owning platform positioning and messaging, leading product launches, and ensuring Sales has everything needed to win with enterprise insurance carriers.
• • Day to day, you will own Bestow's platform messaging and positioning using AI-assisted research, lead go-to-market for product launches, build and maintain a high-quality sales enablement library, develop competitive intelligence using AI-powered monitoring, partner with Communications on analyst and media outreach, conduct customer and market research using AI and traditional methods, and establish a measurement framework to track pipeline and win rate contributions.
• • Bestow is a leading vertical technology platform serving large and innovative life insurers, unifying the fragmented legacy value chain to enable carriers to launch products in weeks instead of years, backed by top investors and trusted by major carriers, with a mission to help the industry move faster, reach more people, and deliver on its promise.
• • You will build the PMM function from the ground up with real ownership and influence, operate as an AI-native operator using the best tools to move faster and produce higher-quality work, and grow your impact in a role that reports to the Chief Marketing Officer with hybrid or remote flexibility.